HOW TO GAIN AND RETAIN AUDIENCE ATTENTION

Ask questions

State facts

Use stories

Use quotations

Burst of humour

GAINING ATTENTION

ASK QUESTIONS

Very simple

Rhetoric but light in nature

Can be out of context

Should elicit a quick response

STATE FACTS

Impressive, startling or shocking

Related to the context

E.g.:-”our company’s market share has gone up by 50%”

USE STORIES

Short

Understandable

Closely related to the context

USE QUOTATIONS

Strong and effective

Well known

Use sparingly

E.g.:-”action is eloquence”- Shakespeare

BURST OF HUMOUR

Appropriate

Should not embarrass anyone

Avoid sexual, political, cultural and ethnic issues

RETAINING

Appear knowledgeable

Positive body language

APPEAR KNOWLEDGEABLE

Present relevant points

Be unambiguous

Do not contradict yourself

POSITIVE BODY LANGUAGE

Employ effective voice modulation

Measured enthusiasm

Radiate confidence

Maintain eye contact

THANK YOU