Expanding Your Local Footprint

Rich Brooks | flyte new media | takeflyte.com | twitter.com/therichbrooks

flyte school

MAKING IT LOCAL

GOALS

Understand the framework

Localize the elements

Drive traffic & conversions

WHO IS THIS GUY, ANYWAY?

DIGITAL MARKETING ACTION PLAN

Attraction

Engagement

Conversion

Measurement

HAVE A WEBSITE

CONSTRUCTING YOUR WEBSITE

Mobile

CMS

Photography

Copy

Local (NAP)

ACTION ITEMS

Phone

Contact form

Email opt-in

Calls to action!

EMAIL MARKETING

SEGMENTATION

DRIVING TRAFFIC

SEO

Social Media

Digital Ads

Email

Retargeting

LOCAL SEO

LOCAL SEO FACTORS

https://moz.com/local-search-ranking-factors

MOZ LOCAL

SOCIAL MEDIA

SOCIAL PLATFORMS

Visibility

Story

Engagement

WHICH PLATFORM IS RIGHT?

Blogs

Video (YouTube)

Podcasts

Webinars

Slideshare

SOCIAL NETWORKING

Engage

Promote

Drive traffic

FACEBOOK

EXTENDING REACH WITH BOOST

SHARING YOUR POST

FACEBOOK EVENTS

FACEBOOK EVENTS

FACEBOOK ADS

Target your ideal demographic

Upload your email list

Create lookalike audiences

TWITTER

TWITTER SEARCH

TWITTER ADS

INSTAGRAM

PINTEREST

MORE SOCIAL CHANNELS

REVIEW SITES

Claim

Respond

Ask

ADVERTISING

PPC

Social Ads

Retargeting

TAKEAWAYS

Use the DMAP framework

Local SEO

Localize social activity

Check review sites

Geo-Target ads

THANK YOU

@therichbrooks

Rich Brooksflyte new media

takeflyte.comagentsofchangecon.com