Post on 11-Jan-2016
How to deliver presentations that influence your audience
Webinar (Part 1)7th March 2014
Bernard Savage Director, Size 10 ½ Boots
Help you have more impact in selling your ideas Provide practical support on presentation skills Give you more confidence in delivering talks
Improve personal effectiveness by breaking down activity into 3 stages
1.Planning 2.Production 3.Delivery
What are your objectives?
Who is the audience?
What does success look like?
Preparing presentation slides
Use of props
Marketing collateral (e.g. brochures; business cards; reports etc.)
Engaging your audience
Influencing
Call to action (i.e. what do you want people to do next?)
21st March
1.Planning
Focus & clarity of purpose
Your objectives
Profile of audience
Audience needs &
expectations
Communication vehicles
Focus & clarity of purpose
Your objectives
Profile of audience
Audience needs & expectations
Communication vehicles
What are you trying to achieve?
Where does this presentation fit within the bigger picture?
How will you measure success?
Focus & clarity of purpose
Your objectives
Profile of audience
Audience needs & expectations
Communication vehicles
Who is your audience?
How many people are you presenting to?
Does the audience know you?
Focus & clarity of purpose
Your objectives
Profile of audience
Audience needs & expectations
Communication vehicles
Where are the knowledge gaps?
Where does your presentation fit?
How are you likely to be received?
Focus & clarity of purpose
Your objectives
Profile of audience
Audience needs &
expectations
Communication vehicles
What facilities does the venue offer?
Can you use PowerPoint or is it a more informal approach preferred?
How long is your presentation?
Consider the best room lay out
How will you sell the seminar?
4-6 weeks advance notice
Use a variety of media
Call to action (& make it easy/
incentivise)
Grab attention in communication
Appeal to head & heart (use
emotional triggers)Testimonials sell
How will you sell the seminar?
Follow up by telephone
Repeat invitation
Food & drink helps
Time of day to suit audience Sell benefits First move
advantage
At beginning set out clear structure to your talk
Purpose, process & outcomes
Show context
Presentation structure: A presentation that influences
Summarise the situation
State the outcomes
State the idea
1 2 3
Presentation structure: A presentation that influences
Summarise the situation
State the outcomes
State the idea
Demonstrate you understand the client’s position (need, issues & opportunities)
1 2 3
Presentation structure: A presentation that influences
Summarise the situation
State the outcomes
State the idea
Motivate the client to take action by highlighting the
benefits of taking action
1 2 3
Presentation structure: A presentation that influences
Summarise the situation
State the outcomes
State the idea
Recommend a solution & prove
you can do it (credentials,
testimonials & case studies)
1 2 3
Design matters
Check congruence vs. your brand & target audience
Watch outs: consistency; readability; typos; clarity
Images used appropriately facilitate learning
Make text readable by using a large font & strong colours
Have a clear message
Use www.istockphoto.com or www.shutterstock.com to find images
Have a simple clear message
People’s retention of information is poor, consider different slides to hand outs
1. What is the client’s problem or need?
2. What makes this problem worth solving?
3. What goals must be served by whatever action is taken?
4. Which goal has the highest priority?
5. What services can I offer that will solve the problem?
6. What results are likely to follow?
7. Which recommendation is best?
Bernard T: 0777 189 7772 E: bernard@tenandahalf.co.uk
Douglas T: 0778 654 0191E: douglas@tenandahalf.co.uk
Office T: 0115 969 9817E: info@tenandahalf.co.ukW: www.tenandahalf.co.uk