How to deliver presentations that influence your audience

Webinar (Part 1)7th March 2014

Bernard Savage Director, Size 10 ½ Boots

Help you have more impact in selling your ideas Provide practical support on presentation skills Give you more confidence in delivering talks

Improve personal effectiveness by breaking down activity into 3 stages

1.Planning 2.Production 3.Delivery

What are your objectives?

Who is the audience?

What does success look like?

Preparing presentation slides

Use of props

Marketing collateral (e.g. brochures; business cards; reports etc.)

Engaging your audience

Influencing

Call to action (i.e. what do you want people to do next?)

21st March

1.Planning

Focus & clarity of purpose

Your objectives

Profile of audience

Audience needs &

expectations

Communication vehicles

Focus & clarity of purpose

Your objectives

Profile of audience

Audience needs & expectations

Communication vehicles

What are you trying to achieve?

Where does this presentation fit within the bigger picture?

How will you measure success?

Focus & clarity of purpose

Your objectives

Profile of audience

Audience needs & expectations

Communication vehicles

Who is your audience?

How many people are you presenting to?

Does the audience know you?

Focus & clarity of purpose

Your objectives

Profile of audience

Audience needs & expectations

Communication vehicles

Where are the knowledge gaps?

Where does your presentation fit?

How are you likely to be received?

Focus & clarity of purpose

Your objectives

Profile of audience

Audience needs &

expectations

Communication vehicles

What facilities does the venue offer?

Can you use PowerPoint or is it a more informal approach preferred?

How long is your presentation?

Consider the best room lay out

How will you sell the seminar?

4-6 weeks advance notice

Use a variety of media

Call to action (& make it easy/

incentivise)

Grab attention in communication

Appeal to head & heart (use

emotional triggers)Testimonials sell

How will you sell the seminar?

Follow up by telephone

Repeat invitation

Food & drink helps

Time of day to suit audience Sell benefits First move

advantage

2.Production

At beginning set out clear structure to your talk

Purpose, process & outcomes

Show context

Presentation structure: A presentation that influences

Summarise the situation

State the outcomes

State the idea

1 2 3

Presentation structure: A presentation that influences

Summarise the situation

State the outcomes

State the idea

Demonstrate you understand the client’s position (need, issues & opportunities)

1 2 3

Presentation structure: A presentation that influences

Summarise the situation

State the outcomes

State the idea

Motivate the client to take action by highlighting the

benefits of taking action

1 2 3

Presentation structure: A presentation that influences

Summarise the situation

State the outcomes

State the idea

Recommend a solution & prove

you can do it (credentials,

testimonials & case studies)

1 2 3

Design matters

Check congruence vs. your brand & target audience

Watch outs: consistency; readability; typos; clarity

Images used appropriately facilitate learning

Make text readable by using a large font & strong colours

Have a clear message

Use www.istockphoto.com or www.shutterstock.com to find images

Have a simple clear message

People’s retention of information is poor, consider different slides to hand outs

1. What is the client’s problem or need?

2. What makes this problem worth solving?

3. What goals must be served by whatever action is taken?

4. Which goal has the highest priority?

5. What services can I offer that will solve the problem?

6. What results are likely to follow?

7. Which recommendation is best?

Bernard T: 0777 189 7772 E: bernard@tenandahalf.co.uk

Douglas T: 0778 654 0191E: douglas@tenandahalf.co.uk

Office T: 0115 969 9817E: info@tenandahalf.co.ukW: www.tenandahalf.co.uk