How to Create Optimized Amazon Product Listings for 2017

Today’s Agenda● Submit Questions in the Chat Box to the Right

● Session Recording Will be Sent out this Week

● More Resources in handouts Section

Today’s Event Speakers

Pat PetrielloHead of marketplace Strategy

Chad RubinCEO & Co-Founder

Today’s Agenda

● Understanding Amazon’s A9 Search Algorithm

● How to Create Conversion Rate Optimized Compelling Content

● Case Study of Amazon Sellers’ Optimized Content that’s CRUSHING it

● Title, Featured Bullet Points, Photos, Reviews, Video

● How to Get Frequently Purchased Products Together

● Amazon Tools That’ll Help You Streamline Optimizations

How to Create Optimized Amazon Product Listings for 2017From Zero to Best Seller

Stick around for ONE-TIME OFFER!

Amazon Best Sellers (Anker #1 Biggest PL)

Amazon's A9 Search Algorithm

● Separate incorporation● Palo Alto, CA

Amazon's A9 Search Algorithm

● Track search and conversions for search terms with patents

Amazon's A9 Search Tracking YOU

“Once we determine which items are good matches to the customer’s query, our ranking algorithms score them to present the most relevant results to the user.” - Amazon

Amazon A9 Search Intelligence

Compelling Listings

More Conversions

Increase BSRSearch Visibility

More Sales

Amazon A9 Virtuous Cycle

WANT

NEED

Compelling TITLES: Learn from those that are CRUSHING it

Create Conversion Rate Optimized Compelling Content

● Do keyword research (tools like Moz, ReviewMeta)● Write for humans (to purchase), not just bots● Explain not just what you’re selling, but your VALUE Prop● Conversion more important than clicks● Analyze negative reviews on competitors

Compelling IMAGES: Learn from those that are CRUSHING it

Compelling BULLETS: Learn from those that are CRUSHING it

Compelling PROMOS: Learn from those that are CRUSHING it

Compelling A+ CONTENT: Learn from those that are CRUSHING it (ENHANCED)

Address pain points and what makes your product special.

REVIEWS: Learn from those that are NOT CRUSHING it

NEXT TIME.. DRIVING TRAFFIC (THE OTHER HALF)

● Promos● Sponsored Ads● Amazon AMS● Facebook / Insta

RESOURCES

http://www.Skubana.com/Blog

http://www.CPCStrategy.com/Blog

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Password: cpcwebinar

REACH OUT ANYTIME

@ecommrenegade

chad@skubana.com

https://www.linkedin.com/in/chadrubin