SNEAK PEEK: How Honeywell United to Create an Optimized Brand Experience
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Transcript of SNEAK PEEK: How Honeywell United to Create an Optimized Brand Experience
February 9, 2011
How Honeywell United to Create an Optimized Brand Experience
Tune in:
How Honeywell United to Create an Optimized Brand ExperienceBrian Chapman & Jegan Chen
Time: 1:45 – 2:45pm
#OMS11
Brian ChapmanDirector of eBusiness ProgramsHoneywell Process Solutions
Jegan ChenSenior User Experience StrategistBusinessOnLine
Agenda
• Our Company• Our Challenge• Internal Research & Creating a Business Case• User-Centered Partnership• Developing a Web Strategy• Focus on User-Centered Design (UCD)• Personas• Website Architecture and Design• What We Accomplished
Our Challenge
Deliver a global, integrated marketing, ecommerce and customer support website.
Top Level Business Goals
• Drive company growth and revenue generation
• Reduce cost to serve
• Leverage the website as a true business enabler
• Position the website as a competitive advantage
• Create an engaging user experience while planning for future growth
Initial: Website Goals
• Reduce cost to serve through increased self-service
• Enable self-service revenue opportunities• Facilitate channel sales• Reduce bounce rate/improve click-through• Increase lead generation/conversion
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Are these the same goals you’re looking to meet?
Find out how to meet these goals:
How Honeywell United to Create an Optimized Brand ExperienceBrian Chapman & Jegan Chen
Feb 9, 2011
Time: 1:45 – 2:45pm
#OMS11