Instant Articles is a mobile publishing

format that enables news publishers to

distribute articles to Facebook's app that

load and display as much as 10 times

faster than the standard mobile web.

WHAT AREINSTANT ARTICLES?

- F A C E B O O K

NEWS MEDIAFacebook turns into news

media focused on trending

topics & quality content

MOBILE!!User experience on mobile

must be flawless and is more

important than desktop

Facebook makes it more difficult to visit

external websites as everything will be

hosted on Facebook

NEW ADS NO TRAFFICNew advertising formats

and placements within

Instant Articles

W H Y S H O U L D M A R K E T E R S C A R E ?

PREP BEFOREYOU BEGINFollow the steps to get your firstarticle published:

Instal PageFrog plugin (for all WordPress sites)

Have min. 10 articles ready to publish

Business Manager account if you want to monetize

Download Pages Manager app to preview on mobile

SIGN UP TOFACEBOOKINSTANTARTICLESfacebook.com/instant_articles/signup

STEP

1

Facebook will ask you to choose a specific Facebook page and agree with their terms and conditions.

CLAIMYOURWEBSITEFirst, copy the code in Initial Setup window and paste it in

the header of your website HTML code. Next, specify

your URL.

STEP

2

An important step is to claim your website url, which is simply authorizing it with Facebook

(just like e.g. Pinterest).

STYLEYOURARTICLESClick to Style Editor to add your own styles of how the

articles will look like. There is a default option installed

already, however you are free to change them as you want!

STEP

3

SET UP API ORRSS FEEDThis option is to ensure your published articles are

automatically fed into Instant Articles. This is where you

must use a WordPress plugin.

STEP

4

Once you've installed the plugin in WordPress, PageFrog will ask you to copy the code and paste it

back in Production RSS feed in Facebook:

CREATEOR MODIFY10 ARTICLESOnce your RSS feed is activated, all new articles will

automatically appear in your Facebook Instant Article

dashboard. This is where you can modify them.

STEP

5

In draft mode, all new stories received from your RSS feed are stored in your library as unpublished

Instant Articles until you manually publish them through your Page admin dashboard.

PREVIEWARTICLESIf there is an orange icon next to your article, you can

open it up and Facebook will show you (in orange) what is

wrong. If you want to preview your article before it goes

live, use the Facebook Pages Manager app

STEP

6

Unfortunately your article is shown in a HTML code form and so are also the errors. The highlighted

code in orange will show you what the problem is exactly. The best way is to fix them directly in the

article rather than the code.

EMAIL &MONETIZESETTINGSHere is where you agree to place advertisements on your

articles to earn money. You need to follow the steps

mentioned by Facebook and agree to their T&Cs. If you'd

like to get email notifications, you can do it here too.

STEP

7

SUBMIT!

Submit 10 articles for review. In this case, Facebook team

takes up to 5 working days to go through your content and

approve it. After your articles are approved, FB will

automatically publish your new articles.

STEP

8

Your articles might need to be disapproved and you'd be asked to revise them. Facebook provides you

with guidelines and screenshots to show how to fix the errors. You can always resubmit the articles.

THERE'S MORETO DISCOVER

W A S T H I S G U I D E H E L P F U L ?

R E A D F U L L A R T I C L E : W W W . S O C I A L M E D I A T I P Z . C O M