Post on 14-Apr-2017
How to Build an Awesome
Mobile Retail Campaign- In Just 3 Steps
“Mobile is not the future, it is the now. Meet your customers in the
environment of their choice, not where it’s convenient for you.”
Cyndie Shaffstall
The flourishing impact of mobile
communication on the advertising
world has been summed up in the
“mobile-first marketing strategy”.
The mobile-first strategy says that when a
company plans website or other digital ways of
communications, then they must think
fundamentally of mobile experience and how their
company would be received by the customers on
their mobile devices.
Have you planned your mobile-first marketing strategy?
What are the components in your strategy?
Fuse Mobile
Advertising with
Email Marketing
Personalized
AdvertisingCreate Magical
User Experience
Email has been the longest citizen of the digital advertising world
The main challenge while
including email marketing as a
core instrument in your
advertising plan is increasing
the open rate
How do you elicit their attention?
By including Facebook
advertising within the product
return message mail.
Fuse Mobile
Advertising with
Email Marketing
Personalized
AdvertisingCreate Magical
User Experience
The web analytics and
purchase history can be used
to formulate the segments that
can be employed for
advertising plans.
Fuse Mobile
Advertising with
Email Marketing
Personalized
AdvertisingCreate Magical
User Experience
Research into customer
purchase experience
reveals that the ease with
which the customer
connects and surfs through
your brand page will
determine their purchase-
probability.
• Make sure your content is adaptive on varying screen
sizes and mobile formats;
• Focus on the visuals and base them on original ideas,
sales and offers as well as current trends
• Let your campaigns undergo several A/B testing
before you launch it.
DO NOT FORGET
Design your brand on the mobile keeping in mind the needs of
your clients
Know more about Suyati’s expertise in mobile app development
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Suyati provides marketing technology and integration services forcompanies that wish to combine the best of breed solutions and create aunified approach to customer acquisition. This unified digital marketingapproach requires system integration between various CMS and CRMplatforms, and a slew of eCommerce, Marketing Automation, Social MediaListening, email and social marketing, and customer service systems. Ourspecialized knowledge in Salesforce, open source and .Net based systemsenables us to build effective custom integrated solutions for our clients.