How to Build an Awesome

Mobile Retail Campaign- In Just 3 Steps

“Mobile is not the future, it is the now. Meet your customers in the

environment of their choice, not where it’s convenient for you.”

Cyndie Shaffstall

The flourishing impact of mobile

communication on the advertising

world has been summed up in the

“mobile-first marketing strategy”.

The mobile-first strategy says that when a

company plans website or other digital ways of

communications, then they must think

fundamentally of mobile experience and how their

company would be received by the customers on

their mobile devices.

Have you planned your mobile-first marketing strategy?

What are the components in your strategy?

Fuse Mobile

Advertising with

Email Marketing

Personalized

AdvertisingCreate Magical

User Experience

Email has been the longest citizen of the digital advertising world

The main challenge while

including email marketing as a

core instrument in your

advertising plan is increasing

the open rate

How do you elicit their attention?

By including Facebook

advertising within the product

return message mail.

Fuse Mobile

Advertising with

Email Marketing

Personalized

AdvertisingCreate Magical

User Experience

The web analytics and

purchase history can be used

to formulate the segments that

can be employed for

advertising plans.

Fuse Mobile

Advertising with

Email Marketing

Personalized

AdvertisingCreate Magical

User Experience

Research into customer

purchase experience

reveals that the ease with

which the customer

connects and surfs through

your brand page will

determine their purchase-

probability.

• Make sure your content is adaptive on varying screen

sizes and mobile formats;

• Focus on the visuals and base them on original ideas,

sales and offers as well as current trends

• Let your campaigns undergo several A/B testing

before you launch it.

DO NOT FORGET

Design your brand on the mobile keeping in mind the needs of

your clients

Know more about Suyati’s expertise in mobile app development

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Suyati provides marketing technology and integration services forcompanies that wish to combine the best of breed solutions and create aunified approach to customer acquisition. This unified digital marketingapproach requires system integration between various CMS and CRMplatforms, and a slew of eCommerce, Marketing Automation, Social MediaListening, email and social marketing, and customer service systems. Ourspecialized knowledge in Salesforce, open source and .Net based systemsenables us to build effective custom integrated solutions for our clients.