@GuyKawasaki and @PegFitzpatrick 2

@GuyKawasaki and @PegFitzpatrick 3

@GuyKawasaki and @PegFitzpatrick

valuableBE

@GuyKawasaki and @PegFitzpatrick

• Inform, assist, or

entertain

• Pass the re-share

test

• Embrace the NPR

model

Be valuable

@GuyKawasaki and @PegFitzpatrick

cleverBE

Be clever

@GuyKawasaki and @PegFitzpatrick

• Piggyback on

services (Alltop)

• Share what’s

already popular

• Use Lists, Circles,

and Communities

@GuyKawasaki and @PegFitzpatrick

graciousBE

Be gracious• Share other

people’s content

• Give thanks

• Stay positive or

stay silent

@GuyKawasaki and @PegFitzpatrick

@GuyKawasaki and @PegFitzpatrick

organizedBE

Be

organized• Use the right tools

(Buffer, Sprout,

Hootsuite)

• Create a calendar

• Be consistent

@GuyKawasaki and @PegFitzpatrick

@GuyKawasaki and @PegFitzpatrick

dramaticBE

Be dramatic• Add visuals to each

post

• Add text on top of

visuals

• Add user-

generated content

@GuyKawasaki and @PegFitzpatrick

@GuyKawasaki and @PegFitzpatrick

optimalBE

Be optimal• Perfect your profile

• Add share buttons

• Use optimal visual

sizes

@GuyKawasaki and @PegFitzpatrick

Optimize your graphics

Twitter 1024 X 512 pixels

Instagram 640 x 640 pixels

Facebook 940 x 788 pixels

Pinterest 735 x 1102 pixels

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@GuyKawasaki and @PegFitzpatrick

boldBE

Be bold• Take a stand

• Express your

personality

• Be topical and

timely

@GuyKawasaki and @PegFitzpatrick

@GuyKawasaki and @PegFitzpatrick

toughBE

Be tough• Embrace

complaints

• Ignore trolls

• Go three rounds

@GuyKawasaki and @PegFitzpatrick

@GuyKawasaki and @PegFitzpatrick

activeBE

Be active• Keep calm and

post often

• Repeat your tweets

• Get on Pinterest

@GuyKawasaki and @PegFitzpatrick

@GuyKawasaki and @PegFitzpatrick

curiousBE

Be curious• Experiment

constantly

• Watch what others

do

• Use Incognito

mode with Chrome

@GuyKawasaki and @PegFitzpatrick

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Bonus round of power tips!

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@GuyKawasaki and @PegFitzpatrick 27

Thank you!