How to Build A Social Media Following Like Guy Kawasaki
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Transcript of How to Build A Social Media Following Like Guy Kawasaki
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@GuyKawasaki and @PegFitzpatrick 2
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@GuyKawasaki and @PegFitzpatrick 3
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@GuyKawasaki and @PegFitzpatrick
valuableBE
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@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
• Pass the re-share
test
• Embrace the NPR
model
Be valuable
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@GuyKawasaki and @PegFitzpatrick
cleverBE
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Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)
• Share what’s
already popular
• Use Lists, Circles,
and Communities
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@GuyKawasaki and @PegFitzpatrick
graciousBE
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Be gracious• Share other
people’s content
• Give thanks
• Stay positive or
stay silent
@GuyKawasaki and @PegFitzpatrick
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@GuyKawasaki and @PegFitzpatrick
organizedBE
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Be
organized• Use the right tools
(Buffer, Sprout,
Hootsuite)
• Create a calendar
• Be consistent
@GuyKawasaki and @PegFitzpatrick
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@GuyKawasaki and @PegFitzpatrick
dramaticBE
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Be dramatic• Add visuals to each
post
• Add text on top of
visuals
• Add user-
generated content
@GuyKawasaki and @PegFitzpatrick
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@GuyKawasaki and @PegFitzpatrick
optimalBE
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Be optimal• Perfect your profile
• Add share buttons
• Use optimal visual
sizes
@GuyKawasaki and @PegFitzpatrick
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Optimize your graphics
Twitter 1024 X 512 pixels
Instagram 640 x 640 pixels
Facebook 940 x 788 pixels
Pinterest 735 x 1102 pixels
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@GuyKawasaki and @PegFitzpatrick
boldBE
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Be bold• Take a stand
• Express your
personality
• Be topical and
timely
@GuyKawasaki and @PegFitzpatrick
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@GuyKawasaki and @PegFitzpatrick
toughBE
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Be tough• Embrace
complaints
• Ignore trolls
• Go three rounds
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@GuyKawasaki and @PegFitzpatrick
activeBE
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Be active• Keep calm and
post often
• Repeat your tweets
• Get on Pinterest
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@GuyKawasaki and @PegFitzpatrick
curiousBE
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Be curious• Experiment
constantly
• Watch what others
do
• Use Incognito
mode with Chrome
@GuyKawasaki and @PegFitzpatrick
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Bonus round of power tips!
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Thank you!