How SearchWorks

Holiday Edition

Hall Web Services

Who We Are

Kasi GajtkowskiOrganic Search Managerkasi@hallme.com

Hall Web Serviceswww.hallme.com

• 10+ Years in Business• Over 80 Search Marketing Clients• 98% of Customers "Very Satisfied"

Got Questions?

• Use GoToWebinar “Chat” or “Ask a Question”• Twitter with #SEOvision tag

It Starts With the Internet.

How Web Pages Work

Gimme!

Okay!

How Search Changes Things“Santa Claus”

“Santa Claus” -- I think I've heard of that before!

Would one of these help?

Let me see...

Here come... Spiders!

BAH HUMBUG!

Links Are Important

I've got my work cutout for me...

How Does It Rank?

I know the secret!

Relevance

What's on your site (content)

Popularity

What people say about you (links)

Thanks to Rand Fishkin: http://www.seomoz.org/article/bg2

The Big Picture

You are here

You don't need to be #1 for everything.

You need to be #1 for what matters.

I want to be #1

for “Christmas

Spirit”!

A Review of SEO Best Practices

– Keyword Research– Text Based Navigation Links– Unique and Descriptive Page Title Tags– Descriptive Heading Tags– Meta Information with Keywords in Them– Descriptive Image Alt Tags– Linking to other Documents

Why?

So Search Engines Can Easily:

– Figure out what your site is about– Determine what content is more important

– Understand how documents relate to another– See how you relate to other sites on the 'net

Speed Bumps and Road BlocksArgh!

Again, thanks to Rand Fishkin: http://www.seomoz.org/article/bg2

• Javascript• Unneeded code

• Bad SEO best practices• Image based links• Variables in Links

Speed Bumps

• Flash• Links Behind Forms

• Robots Block All• No Follow

Road Blocks

Nothing could stop me!

Other Bad Stuff

– White text/white background– Showing one thing to spiders, another to users (cloaking)– Duplicate content– Abusive use of keywords– Linking to nasty sites– Spyware and malware

Re-cap

Photo: http://www.flickr.com/photos/5-0_og/1304841776/

•Describe what you are•Be unique•Follow the rules•Link and link alike•Get professional help•Don't panic!

mmm...

Weekly Webinars

Next week:

Amanda – What's a Website Stratefy and Why Do I Need One?

Two Weeks:

Kasi – What You Need to Know About SEO

Learn More!

• Free Web Strategy Consultation-http://www.hallme.com/free-internet-strategy-consultation.php• Web Vision Blog - http://www.hallme.com/blog• SEO Audio Podcast – http://www.hallme.com/podcast• Webinars – http://www.hallme.com/webinars• Follow Hall on Twitter: @Hall_Web• Call us! 1-877-425-5932 (HALL-WEB)

= Free Professional Look at Your Website