How Search Works: Holiday Edition
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How Search Works Holiday Edition Hall Web Services
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Go behind the scenes to learn how search engines index and organize the web and show why the principles of SEO work based on the activities of search engines.
Transcript of How Search Works: Holiday Edition
How SearchWorks
Holiday Edition
Hall Web Services
Who We Are
Kasi GajtkowskiOrganic Search [email protected]
Hall Web Serviceswww.hallme.com
• 10+ Years in Business• Over 80 Search Marketing Clients• 98% of Customers "Very Satisfied"
Got Questions?
• Use GoToWebinar “Chat” or “Ask a Question”• Twitter with #SEOvision tag
It Starts With the Internet.
How Web Pages Work
Gimme!
Okay!
How Search Changes Things“Santa Claus”
“Santa Claus” -- I think I've heard of that before!
Would one of these help?
Let me see...
Here come... Spiders!
BAH HUMBUG!
Links Are Important
I've got my work cutout for me...
How Does It Rank?
I know the secret!
Relevance
What's on your site (content)
Popularity
What people say about you (links)
Thanks to Rand Fishkin: http://www.seomoz.org/article/bg2
The Big Picture
You are here
You don't need to be #1 for everything.
You need to be #1 for what matters.
I want to be #1
for “Christmas
Spirit”!
A Review of SEO Best Practices
– Keyword Research– Text Based Navigation Links– Unique and Descriptive Page Title Tags– Descriptive Heading Tags– Meta Information with Keywords in Them– Descriptive Image Alt Tags– Linking to other Documents
Why?
So Search Engines Can Easily:
– Figure out what your site is about– Determine what content is more important
– Understand how documents relate to another– See how you relate to other sites on the 'net
Speed Bumps and Road BlocksArgh!
Again, thanks to Rand Fishkin: http://www.seomoz.org/article/bg2
• Javascript• Unneeded code
• Bad SEO best practices• Image based links• Variables in Links
Speed Bumps
• Flash• Links Behind Forms
• Robots Block All• No Follow
Road Blocks
Nothing could stop me!
Other Bad Stuff
– White text/white background– Showing one thing to spiders, another to users (cloaking)– Duplicate content– Abusive use of keywords– Linking to nasty sites– Spyware and malware
Re-cap
Photo: http://www.flickr.com/photos/5-0_og/1304841776/
•Describe what you are•Be unique•Follow the rules•Link and link alike•Get professional help•Don't panic!
mmm...
Weekly Webinars
Next week:
Amanda – What's a Website Stratefy and Why Do I Need One?
Two Weeks:
Kasi – What You Need to Know About SEO
Learn More!
• Free Web Strategy Consultation-http://www.hallme.com/free-internet-strategy-consultation.php• Web Vision Blog - http://www.hallme.com/blog• SEO Audio Podcast – http://www.hallme.com/podcast• Webinars – http://www.hallme.com/webinars• Follow Hall on Twitter: @Hall_Web• Call us! 1-877-425-5932 (HALL-WEB)
= Free Professional Look at Your Website
