LOGOHOW PR CAN HELP YOUR BRAND

LOGO

About Brand Now

Established in 2008, Brand Now is a boutique marketing and public relations company with in-depth experience serving multinational and local companies in Thailand.

KS

LOGO

Who do we work with?

PP

LOGO

Why PR? Cost-effective way of

marketing your new business

Incredibly valuable when you have a limited budget

Less expensive than traditional advertising

KS

LOGO

1. Create awareness and a positive brand image

2. Attract customers

3. Draw interest of investors

4. Attract employees

5. Establish trust and credibility

What PRCan do for your brand

PP

LOGO

Raises awarenesso Awareness of the

company and its products & services

o Supplement to advertising and direct marketing program

o Consistent communication to stay top of mind of buyer

o Content creation improve ranking online

KS

LOGO

• Basic Press Kit Online:Update company's

websitePost all recent press

releases and corporate profile

• Include high resolution images & screenshots

• Get coverage in publications that are consumed by your potential investors

Media RelationsTraditional and new media

KS

LOGO

Online PR(in addition to social media)

• Digital PR…build relations with bloggers and host info sharing sessions (create backlinks)

• Repurpose and re-syndicate content on forums where target audience are consuming content online

• Make it suitable for different forums. Invite audience to join the conversation, paving way for them to be a customer

PP

LOGO

Attracts new customers

o Positive press coverage is a form of 3rd party endorsement

o Credibility with potential customers

o Influences prospects to chose you over the competitor with no media exposure KS

LOGO

Entices investors and funding

o Positive coverage can help attract investors, partners, and buyers Stories about the founder

experience and past achievements

Company’s success & milestone

Coverage on the company’s award (Echelon, Seed Star, www.sme1.asia) KS

LOGO

Networking & Engaging the community

• Be where your target audience are, if they are members of chamber of commerce join that and other groups

• Make your brand standout above the crowd by being a sponsor

• Participate in speaking events (media interviews, potential customers and investors in audience)

• Monitor and comment on online forums and articles related to your business. Investors are on lookout for new development and innovation.

PP

LOGO

Who are your mentors, supporters, share holders?• Talk about your accomplishments and also be open

about your failures & weaknesses - investors want to know everything about you!

• Who are your backers?

• What have they taught you?

• How will you change?

KS

LOGO

Attracts employees

• Share with the media the company culture and philosophy

• Draw the interest of talents who share the same values as the company

• Benefits of being part of the team: perks, lifestyle, CSR program, incentive

PP

LOGO

Show off your team

• Many investors are known to invest in people and technology

• Showcase team experience, focus and goals

• Show past experience, discipline and how everyone is working well together. Share results of your work.

KS

LOGO

Gain trust & credibility

• News article v. paid advertising

• Positive coverage is a form of 3rd party endorsement from the media. The same applies to companies that have received awards/recognition in the market

• Reputation Institute found that there’s a strong correlation between a company’s reputation and consumers’ willingness to recommend or buy from it

KS

LOGO

Thank you for your attention!brandnow@brandnow.asia

02 662 5622