Brand & PR Communication Solutions for Real Estate Industry

Who Are We ?

A Branding and PR Agency , specializing inthe Real Estate & Housing Industry

Our Strengths

• Agency with One on One Representations to Government, Media and Consumers

• Backed by Real Estate Professional over 20 years of experience

• A Full Service Agency offering PR, Corporate & Brand Communication & Marketing Support.

• The Team consists of Professionals and Strategic Business Associates with decades of experience in Real Estate, Media and Marketing

Our Network

• Presence in Mumbai , Delhi and Kolkata

• Present in 15 States through our Affiliates

• Penetration in NRI and HNI community

• Online presence through our portal www.1stmumbaiproperties.com

What Can We Do For you

• Addressing Issues and Matters of Concerns to the Industry • Brand Communication • Events & Activation• Special Media Projects• Marketing Support (Digital and Real Time)

Issue Management

• Government Liasoning / policy forecasts before they happen and how to handle them via consumer and media

• Consumer Forum Interaction

• Mobilizing the Knowledge & Opinion Leaders

Brand Communication

• Advertising (Creatives ,Qualitative Research, Media Planning & Buying ,)

• Public Relation (Property ,Brand and Establishing the Face of the Company)

• Newsletters for HNI and NRI Communication

Events and Activation

• Mall Activation• Housing Society Activations• Media Activation• Niche Events• Road Shows • Experiential Marketing • Target Group Marketing • Workshops & Seminars

Marketing Support

• Celebrity Endorsements• In film branding• Out film branding• Outdoor• Strategic Tie ups• Event Associations• Sponsorship Marketing• Digital Communication

Projects Marketed by Us

• NDTV Good Times Lifestyle Awards 2012

• CREDAI Real Estate Awards 2012

• CWAB’Y Awards 2012

• International Clowns Festival 2012

Test Project

Fighting against VAT

The Problem

• Current fiscal deficit in Maharashtra

• The revision of MVAT without any opposition from consumers and Real Estate industry

• The high court dismissing the writ petition to uphold VAT

Loopholes• Karnataka model not applicable in MH • Double taxation Sales Tax and VAT coupled with service

tax , registration fees , stamp duty etc• VAT on immovable properties invalid• 1% and 3% rates for 2010 onward and 2006 -2010

respectively is unfair business practice• Computation methods vague and sketchy• Builders will be engaged in endless litigation to recover

VAT• Uniform tax rates for low end housing as well as high

end properties

What can be done ?• Research on how VAT will affect the 10 lakh home buyers

and real estate /home loan industry – Shared with the media• Highlighting the loopholes through media ,KOL’s • Get a political supporter• Unite the consumers – FORAM and www.betheforce.com• Multi city protests , Rally and Petitions• Signature campaigns , Digital Activations• Petition and representations @ Central Government to

decrease /abolish service tax for MH

Expected Results

• Consumers fighting against the cause puts lot of pressure on Government

• Coupled with UPA reform policies the time is just right to voice the protest

• With a mid term poll looming large Government cannot go against consumers , if staged right

OUR TEAMSangeet Kumar(E) sangeet.kumar@affinitycorp.in (M) +91 98200 72560

Sachin Singh(E) sachin.singh@affinitycorp.in.com (M) +91 98339 72560

Snehangshu Das Gupta(E) s.dasgupta@affinitycorp.in (M) +91 98332 72560

Rajiv Chopra(E) rajiv.chopra@affinitycorp.in(M) +91 99300 72560

Arshad Khan(E) arshad.khan@affinitycorp.in(M) +91 98202 72560

Corporate office:

Suite # 3, Jeevan Jyot Bldg, N.S.Rd. #11, JVPDMumbai, India.