HOW DO I APPLY SEO TO WORK ON MY WEBSITE?JUNE 28, 2016 11:30AMWEBINAR

PRESENTED BY: COLTON MILLER, SENIOR SEO STRATEGIST AT BOOSTABILITY.COM

“I need a general knowledge on the SEO concept especially on how it works.”

–question from @Boostability Twitter follower

YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT

YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT

• “Write what you know about…” apply this thinking to your content and website

YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT

• “Write what you know about…” apply this thinking to your content and website

• You know what questions are most commonly asked about your product or service, so try to answer some of those question with your websites content

YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT

• “Write what you know about…” apply this thinking to your content and website

• You know what questions are most commonly asked about your product or service, so try to answer some of those question with your websites content

• Make your content easy for users to understand you content; break things down for your readers

YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT

• “Write what you know about…” apply this thinking to your content and website

• You know what questions are most commonly asked about your product or service, so try to answer some of those question with your websites content

• Make your content easy for users to understand you content; break things down for your readers

YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT

• “Write what you know about…” apply this thinking to your content and website

• You know what questions are most commonly asked about your product or service, so try to answer some of those question with your websites content

• Make your content easy for users to understand you content; break things down for your readers

• Approach a similar subject in multiple ways - online videos, web page content, blog content, images, and more!

Videos

UNDERSTAND THE INTENT OF YOUR PAGES WHEN YOU CREATE THEM

UNDERSTAND THE INTENT OF YOUR PAGES WHEN YOU CREATE THEM

• Have a unique purpose for each page of your website

UNDERSTAND THE INTENT OF YOUR PAGES WHEN YOU CREATE THEM

• Have a unique purpose for each page of your website

• To help you can ask yourself:

• Does this page accurately represent my business?

• Does this page answer one main question or does it have one main purpose?

• Can the purpose of the page be seen by simply scrolling through the page?

OPTIMIZE YOUR PAGES AS YOU GO

OPTIMIZE YOUR PAGES AS YOU GO• Building or rebuilding your website

gives you the opportunity to clean house

OPTIMIZE YOUR PAGES AS YOU GO• Building or rebuilding your website gives

you the opportunity to clean house

• Things to look at:

• Meta title and description

• Page layout

• Image alt tags

• Content to links ratio (navigation links included)

• Content to html ratio (use www.woorank.com)

• H1, H2, H3, etc.

• Above-the-fold content

• Accurate and updated information

• Broken links

SHARE YOUR BUSINESS ON SOCIAL MEDIA

• YouTube is the 2nd largest search engine online

• This is a great place to answer common questions with video content

• Optimize your video titles and descriptions

• Facebook is considered a top search engine as well

• Many users search Facebook, Yelp, Foursquare, and other social sites for local business information instead of searching Google

• Have your information available everywhere someone might look

• Tweets can now be found in Google results

• Twitter provides links and helps drive clicks to your website

• Google + is your Google Maps listing

• Keep your business information up to date and don’t leave your page blank

• Photos are important to your Google+ business profile

GET YOUR WEBSITE ON LOCAL DIRECTORIES

• Google Maps

• Apple Maps

• Yelp

• FourSquare

• Yellow Pages

• Local.com

• Local Community Pages

• Better Business Bureau

• Local Government listings

• and more!

Questions?

“How can SEO help my website?”August 18

September 8

“How can I evaluate that SEO is working for me?”

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