How Do I Apply SEO To Work On My Website?

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HOW DO I APPLY SEO TO WORK ON MY WEBSITE? JUNE 28, 2016 11:30AM WEBINAR PRESENTED BY: COLTON MILLER, SENIOR SEO STRATEGIST AT BOOSTABILITY.COM

Transcript of How Do I Apply SEO To Work On My Website?

Page 1: How Do I Apply SEO To Work On My Website?

HOW DO I APPLY SEO TO WORK ON MY WEBSITE?JUNE 28, 2016 11:30AMWEBINAR

PRESENTED BY: COLTON MILLER, SENIOR SEO STRATEGIST AT BOOSTABILITY.COM

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“I need a general knowledge on the SEO concept especially on how it works.”

–question from @Boostability Twitter follower

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YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT

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YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT

• “Write what you know about…” apply this thinking to your content and website

Page 5: How Do I Apply SEO To Work On My Website?

YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT

• “Write what you know about…” apply this thinking to your content and website

• You know what questions are most commonly asked about your product or service, so try to answer some of those question with your websites content

Page 6: How Do I Apply SEO To Work On My Website?

YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT

• “Write what you know about…” apply this thinking to your content and website

• You know what questions are most commonly asked about your product or service, so try to answer some of those question with your websites content

• Make your content easy for users to understand you content; break things down for your readers

Page 7: How Do I Apply SEO To Work On My Website?

YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT

• “Write what you know about…” apply this thinking to your content and website

• You know what questions are most commonly asked about your product or service, so try to answer some of those question with your websites content

• Make your content easy for users to understand you content; break things down for your readers

Page 8: How Do I Apply SEO To Work On My Website?

YOU ARE THE EXPERT… SHOW IT IN YOUR CONTENT

• “Write what you know about…” apply this thinking to your content and website

• You know what questions are most commonly asked about your product or service, so try to answer some of those question with your websites content

• Make your content easy for users to understand you content; break things down for your readers

• Approach a similar subject in multiple ways - online videos, web page content, blog content, images, and more!

Videos

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UNDERSTAND THE INTENT OF YOUR PAGES WHEN YOU CREATE THEM

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UNDERSTAND THE INTENT OF YOUR PAGES WHEN YOU CREATE THEM

• Have a unique purpose for each page of your website

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UNDERSTAND THE INTENT OF YOUR PAGES WHEN YOU CREATE THEM

• Have a unique purpose for each page of your website

• To help you can ask yourself:

• Does this page accurately represent my business?

• Does this page answer one main question or does it have one main purpose?

• Can the purpose of the page be seen by simply scrolling through the page?

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OPTIMIZE YOUR PAGES AS YOU GO

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OPTIMIZE YOUR PAGES AS YOU GO• Building or rebuilding your website

gives you the opportunity to clean house

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OPTIMIZE YOUR PAGES AS YOU GO• Building or rebuilding your website gives

you the opportunity to clean house

• Things to look at:

• Meta title and description

• Page layout

• Image alt tags

• Content to links ratio (navigation links included)

• Content to html ratio (use www.woorank.com)

• H1, H2, H3, etc.

• Above-the-fold content

• Accurate and updated information

• Broken links

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SHARE YOUR BUSINESS ON SOCIAL MEDIA

• YouTube is the 2nd largest search engine online

• This is a great place to answer common questions with video content

• Optimize your video titles and descriptions

• Facebook is considered a top search engine as well

• Many users search Facebook, Yelp, Foursquare, and other social sites for local business information instead of searching Google

• Have your information available everywhere someone might look

• Tweets can now be found in Google results

• Twitter provides links and helps drive clicks to your website

• Google + is your Google Maps listing

• Keep your business information up to date and don’t leave your page blank

• Photos are important to your Google+ business profile

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GET YOUR WEBSITE ON LOCAL DIRECTORIES

• Google Maps

• Apple Maps

• Yelp

• FourSquare

• Yellow Pages

• Local.com

• Local Community Pages

• Better Business Bureau

• Local Government listings

• and more!

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Questions?

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“How can SEO help my website?”August 18

September 8

“How can I evaluate that SEO is working for me?”

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