How Do I Apply SEO To Work On My Website?

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Transcript of How Do I Apply SEO To Work On My Website?

HOW DO I APPLY SEO TO WORK ON MY WEBSITE?

HOW DO I APPLY SEO TO WORK ON MY WEBSITE?JUNE 28, 2016 11:30AMWEBINAR

PRESENTED BY: COLTON MILLER, SENIOR SEO STRATEGIST AT BOOSTABILITY.COM

I need a general knowledge on the SEO concept especially on how it works.question from @Boostability Twitter follower

YOU ARE THE EXPERT SHOW IT IN YOUR CONTENT

YOU ARE THE EXPERT SHOW IT IN YOUR CONTENTWrite what you know about apply this thinking to your content and website

YOU ARE THE EXPERT SHOW IT IN YOUR CONTENTWrite what you know about apply this thinking to your content and websiteYou know what questions are most commonly asked about your product or service, so try to answer some of those question with your websites content

YOU ARE THE EXPERT SHOW IT IN YOUR CONTENTWrite what you know about apply this thinking to your content and websiteYou know what questions are most commonly asked about your product or service, so try to answer some of those question with your websites contentMake your content easy for users to understand you content; break things down for your readers

YOU ARE THE EXPERT SHOW IT IN YOUR CONTENTWrite what you know about apply this thinking to your content and websiteYou know what questions are most commonly asked about your product or service, so try to answer some of those question with your websites contentMake your content easy for users to understand you content; break things down for your readers

YOU ARE THE EXPERT SHOW IT IN YOUR CONTENTWrite what you know about apply this thinking to your content and websiteYou know what questions are most commonly asked about your product or service, so try to answer some of those question with your websites contentMake your content easy for users to understand you content; break things down for your readersApproach a similar subject in multiple ways - online videos, web page content, blog content, images, and more!

Videos

UNDERSTAND THE INTENT OF YOUR PAGES WHEN YOU CREATE THEM

UNDERSTAND THE INTENT OF YOUR PAGES WHEN YOU CREATE THEMHave a unique purpose for each page of your website

UNDERSTAND THE INTENT OF YOUR PAGES WHEN YOU CREATE THEMHave a unique purpose for each page of your websiteTo help you can ask yourself:Does this page accurately represent my business?Does this page answer one main question or does it have one main purpose?Can the purpose of the page be seen by simply scrolling through the page?

OPTIMIZE YOUR PAGES AS YOU GO

OPTIMIZE YOUR PAGES AS YOU GOBuilding or rebuilding your website gives you the opportunity to clean house

OPTIMIZE YOUR PAGES AS YOU GOBuilding or rebuilding your website gives you the opportunity to clean houseThings to look at:Meta title and descriptionPage layoutImage alt tagsContent to links ratio (navigation links included)Content to html ratio (use www.woorank.com)H1, H2, H3, etc. Above-the-fold contentAccurate and updated informationBroken links

SHARE YOUR BUSINESS ON SOCIAL MEDIA

YouTube is the 2nd largest search engine onlineThis is a great place to answer common questions with video contentOptimize your video titles and descriptionsFacebook is considered a top search engine as wellMany users search Facebook, Yelp, Foursquare, and other social sites for local business information instead of searching GoogleHave your information available everywhere someone might lookTweets can now be found in Google resultsTwitter provides links and helps drive clicks to your websiteGoogle + is your Google Maps listingKeep your business information up to date and dont leave your page blankPhotos are important to your Google+ business profile

GET YOUR WEBSITE ON LOCAL DIRECTORIESGoogle MapsApple MapsYelpFourSquareYellow PagesLocal.comLocal Community PagesBetter Business Bureau Local Government listingsand more!

Questions?

How can SEO help my website?August 18September 8How can I evaluate that SEO is working for me?Sign up for our webinars: boostability.com/Boost-U

Have a question? Send us your webinar requests @AskBoost on Twitter or message us on Facebook!JOIN US FOR MORE WEBINARS!