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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Ayelet Baron
VP, Strategy and Transformation
Cisco Canada
http://twitter.com/ayeletb
June 10, 2011
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Pre 1990: People are not connected
1990: Connecting people to information
2000: Connecting people to people
2011: Everything is Connected
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Three years ago there wereNo Smartphones[as we know them today]
Years to Reach 50 millions Users:
Radio: 38 Years
TV: 13 Years
Internet: 4 Years
Facebook: added 100 million users in less than 9 months
iPhone applications: 1 billion in 9 months
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PRE MEDIA AGE MASS MEDIA AGESOCIAL MEDIA
AGE
Religious Institutions, state, monarchy dictate the agenda
Consumers dictate
Talk face to face
Talk to shop worker
Consumer influence channels
Consult a professional
Readers letters
Phone in; TV / Radio
Talk to shop worker
Talk face to face
Phone call
Professional media dictate
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Mobile Health: Developing world is ~10 years ahead of developed world
More than 5B live mobile phone subscriptions
85% of the world's population is covered by wireless signal
In Africa, mobile penetration exceeds infrastructure development – including paved roads and access to electricity and the Internet – more mobile phones than shoes
93% of women report feeling safer and 83% feel more independent because of the mobile phone
Source: UN Population Division, World Population Prospects: The 2008
Revision, (2009).
AFRICA: Second BIGGEST youth population by 2050 … 60% of population is under 25 yr. old
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Andrew Rogers, Head of User Content Development, RBI…http://engagement101.blogspot.com/
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Choiceshttp://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can-
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paints/&usg=__vT8Gv0VoZ3_kl5T9TWoeg5yZokY=&h=600&w=800&sz=103&hl=en&start=0&sig2=G40pJ8tnPLL6-
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A Real Hero … Changing Lives
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YOUTH
“Knowledge is better than food”
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TelePresence Session Saturday (2 hours)7:00 am – California5:00 pm – Nairobi
“COVIT is my family. Technology helps give us
opportunities to connect. Everything in the world can be changed. I could not speak in front of people when I started. Being part of
COVIT gave me the courage.”
““I want a world free of corruption and full of
transparency. Change is a possible We have to know that anything is possible.”
“Biggest challenge we have is around changing attitudes. Many of the girls have been exploited
in the past and we need to give them skills to change their paths.”
“We expected a lot from the guys in the US but
they ended up learning from us. They were shocked at the unity and how we collaborate
together in the community”
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MentorsInterviewing Career KnowledgeLife Skills Courage Confidence
What Can the Future Look Like?
Skill TransferStrategic PlanningInstructional Design Curriculum
BooksHunger for Knowledge
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The most profound technologies are those that disappear.
They weave themselves into the fabric of everyday life until
they are indistinguishable from it
"Over and over again, connecting people with one another is what lasts online.
Some folks thought it was about technology, but it's not.“
Seth Godin
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This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done
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