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Ayelet Baron

VP, Strategy and Transformation

Cisco Canada

http://twitter.com/ayeletb

June 10, 2011

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Pre 1990: People are not connected

1990: Connecting people to information

2000: Connecting people to people

2011: Everything is Connected

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Three years ago there wereNo Smartphones[as we know them today]

Years to Reach 50 millions Users:

Radio: 38 Years

TV: 13 Years

Internet: 4 Years

Facebook: added 100 million users in less than 9 months

iPhone applications: 1 billion in 9 months

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PRE MEDIA AGE MASS MEDIA AGESOCIAL MEDIA

AGE

Religious Institutions, state, monarchy dictate the agenda

Consumers dictate

Talk face to face

Talk to shop worker

Consumer influence channels

Consult a professional

Readers letters

Phone in; TV / Radio

Talk to shop worker

Talk face to face

Phone call

Professional media dictate

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images/Environment/Pix/columnists/2011/6/8/1307526808063/MDG--Mobile-health-

005.jpg

Mobile Health: Developing world is ~10 years ahead of developed world

More than 5B live mobile phone subscriptions

85% of the world's population is covered by wireless signal

In Africa, mobile penetration exceeds infrastructure development – including paved roads and access to electricity and the Internet – more mobile phones than shoes

93% of women report feeling safer and 83% feel more independent because of the mobile phone

Source: UN Population Division, World Population Prospects: The 2008

Revision, (2009).

AFRICA: Second BIGGEST youth population by 2050 … 60% of population is under 25 yr. old

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Andrew Rogers, Head of User Content Development, RBI…http://engagement101.blogspot.com/

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Choiceshttp://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can-

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A Real Hero … Changing Lives

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http://rayzzo.posterous.com/

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http://covitkenya.posterous.com/

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YOUTH

“Knowledge is better than food”

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TelePresence Session Saturday (2 hours)7:00 am – California5:00 pm – Nairobi

“COVIT is my family. Technology helps give us

opportunities to connect. Everything in the world can be changed. I could not speak in front of people when I started. Being part of

COVIT gave me the courage.”

““I want a world free of corruption and full of

transparency. Change is a possible We have to know that anything is possible.”

“Biggest challenge we have is around changing attitudes. Many of the girls have been exploited

in the past and we need to give them skills to change their paths.”

“We expected a lot from the guys in the US but

they ended up learning from us. They were shocked at the unity and how we collaborate

together in the community”

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MentorsInterviewing Career KnowledgeLife Skills Courage Confidence

What Can the Future Look Like?

Skill TransferStrategic PlanningInstructional Design Curriculum

BooksHunger for Knowledge

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The most profound technologies are those that disappear.

They weave themselves into the fabric of everyday life until

they are indistinguishable from it

"Over and over again, connecting people with one another is what lasts online.

Some folks thought it was about technology, but it's not.“

Seth Godin

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Thank you.

ayeletb

http://www.linkedin.com/in/ayeletbaron

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This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done

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