Post on 05-Apr-2018
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By..PAVANI.AMMINENI
http://images.google.com/imgres?imgurl=http://www.cartype.com/images/page/Hyundai_logo.jpg&imgrefurl=http://www.cartype.com/page.cfm%3Fid%3D687%26alph%3DALL&h=323&w=516&sz=26&hl=en&start=0&um=1&tbnid=mnTcLUT0627qwM:&tbnh=82&tbnw=131&prev=/images%3Fq%3Dhyundai%2Bcompany%2B%26svnum%3D10%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7GGIH%26sa%3DG8/2/2019 HONDAI
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HISTORY The Hyundai Motor Company was founded by Chung Ju-Yung .It is
a division of the Hyundai Kia Automotive Group, South Korea'slargest and the world's Sixth Largest Automaker.
Hyundai Motor Company- 1967
It is headquartered in Seoul, South Korea.
In Ulsan, South Korea Hyundai operates the world's largestintegrated automobile manufacturing facility which is capable ofproducing 1.6 million units annually.
The Hyundai logo, a slanted, stylized 'H', is symbolic of two people(the company and customer) shaking hands and its official globaltagline slogan is "Drive your way". Hyundaimeans "modernity" inKorean.
http://en.wikipedia.org/wiki/Hyundai_Kia_Automotive_Grouphttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Ulsanhttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Korean_languagehttp://images.google.com/imgres?imgurl=http://www.cartype.com/images/page/Hyundai_logo.jpg&imgrefurl=http://www.cartype.com/page.cfm%3Fid%3D687%26alph%3DALL&h=323&w=516&sz=26&hl=en&start=0&um=1&tbnid=mnTcLUT0627qwM:&tbnh=82&tbnw=131&prev=/images%3Fq%3Dhyundai%2Bcompany%2B%26svnum%3D10%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7GGIH%26sa%3DGhttp://en.wikipedia.org/wiki/Korean_languagehttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Ulsanhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Hyundai_Kia_Automotive_Group8/2/2019 HONDAI
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VISION & MISSION Vision statement:Our team providesvalue for your future. Mission Statement:
To pursue excellenceand deliver cars thatinspire, so you can liveyour life the way youwant. And drive yourway.
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BENCH MARKS
The Hyundai Verna has bagged some of the most prestigious awardsstarting with the title of "Car of the Year 2007" by India's leadingautomotive publication Overdrive
The Best Mid-size Car of the Year award by the NDTV Profit C&B
Awards 2007
the Best Value for Money Car by the CNBC Auto car Auto awards
Performance Car of the Year 2007 from Business Standard Motoring.
HMIL has also been awarded the benchmark ISO 14001 certification forits sustainable environment management practices
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PRODUCTS OF HYUNDAI
HMIL presently Indian
car market 20
variants of passenger
cars in six segments.
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Types of customers
Status minded
Finance minded
Technical minded
Looks minded
Mix of above
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SWOT Analysis
Strengths
Strong domestic market.
Good quality
Cheap labor costs
Production facilities.
Weaknesses
Design
No luxury cars
No innovations
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SWOT Analysis
Threats
Cost Reduction
diversification
Cheaper cars
European and African market
Competitors from Germany, Japan.
Threat from local companies.
10yrs warranty in USA.
Opportunities
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BARGAININGPOWER
OF BUYERS
NEW ENTRANTS SUBSTITUTE
PRODUCTS
BARGAININGPOWEROF SUPPLIERS
PORTERS FIVE FORCES MODEL
COMPETITION
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Threat of new entrants:New entrants from china and Japan are always a
threat to the company, which may take away some of thecompany's market share.
Bargaining power of suppliers:some parts of the cars are supplied by some other
companies. these companies may bargain for a high price. Thebargaining power of suppliers is low and the manufacturer mayshift to some other supplier .
Bargaining power of buyers:The bargaining power of buyers is high and the
buyer may shift to some other manufacturer if he is not satisfied
with the price .
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Threat of substitutes:This threat is not high as we do not have many
substitutes. This threat may be from metro trains and publictransport systems like buses.
Intense competition:As there is high competition in this industry one
should increase their market share by taking away it form their
competitors.
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RECOMMENDATIONS
Improve the quality and appearance.
Concentrate more on other markets like Asian andAfrican markets.
Increase sponsorships and promote events.
Add new cars to their product line and get into luxury
models.
Get into hybrid cars.
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LEARNINGS
ABOUT THE AUTOMOTIVE INDUSTRY IN INDIA AND
ABROAD.
ABOUT THE GROWING OF HYUNDAI MOTORS.
TOP COMPETITORS IN PASSENGER CAR INDUSTRY.
GROWTH STRATEGIES ADOPTED BY CAR COMPANIES.
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THANK YOU
Hyundai Motor India Limited