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By..PAVANI.AMMINENI

http://images.google.com/imgres?imgurl=http://www.cartype.com/images/page/Hyundai_logo.jpg&imgrefurl=http://www.cartype.com/page.cfm%3Fid%3D687%26alph%3DALL&h=323&w=516&sz=26&hl=en&start=0&um=1&tbnid=mnTcLUT0627qwM:&tbnh=82&tbnw=131&prev=/images%3Fq%3Dhyundai%2Bcompany%2B%26svnum%3D10%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7GGIH%26sa%3DG

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HISTORY The Hyundai Motor Company was founded by Chung Ju-Yung .It is

a division of the Hyundai Kia Automotive Group, South Korea'slargest and the world's Sixth Largest Automaker.

Hyundai Motor Company- 1967

It is headquartered in Seoul, South Korea.

In Ulsan, South Korea Hyundai operates the world's largestintegrated automobile manufacturing facility which is capable ofproducing 1.6 million units annually.

The Hyundai logo, a slanted, stylized 'H', is symbolic of two people(the company and customer) shaking hands and its official globaltagline slogan is "Drive your way". Hyundaimeans "modernity" inKorean.

http://en.wikipedia.org/wiki/Hyundai_Kia_Automotive_Grouphttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Ulsanhttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Korean_languagehttp://images.google.com/imgres?imgurl=http://www.cartype.com/images/page/Hyundai_logo.jpg&imgrefurl=http://www.cartype.com/page.cfm%3Fid%3D687%26alph%3DALL&h=323&w=516&sz=26&hl=en&start=0&um=1&tbnid=mnTcLUT0627qwM:&tbnh=82&tbnw=131&prev=/images%3Fq%3Dhyundai%2Bcompany%2B%26svnum%3D10%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7GGIH%26sa%3DGhttp://en.wikipedia.org/wiki/Korean_languagehttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Ulsanhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Hyundai_Kia_Automotive_Group

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VISION & MISSION Vision statement:Our team providesvalue for your future. Mission Statement:

To pursue excellenceand deliver cars thatinspire, so you can liveyour life the way youwant. And drive yourway.

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BENCH MARKS

The Hyundai Verna has bagged some of the most prestigious awardsstarting with the title of "Car of the Year 2007" by India's leadingautomotive publication Overdrive

The Best Mid-size Car of the Year award by the NDTV Profit C&B

Awards 2007

the Best Value for Money Car by the CNBC Auto car Auto awards

Performance Car of the Year 2007 from Business Standard Motoring.

HMIL has also been awarded the benchmark ISO 14001 certification forits sustainable environment management practices

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PRODUCTS OF HYUNDAI

HMIL presently Indian

car market 20

variants of passenger

cars in six segments.

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Types of customers

Status minded

Finance minded

Technical minded

Looks minded

Mix of above

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SWOT Analysis

Strengths

Strong domestic market.

Good quality

Cheap labor costs

Production facilities.

Weaknesses

Design

No luxury cars

No innovations

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SWOT Analysis

Threats

Cost Reduction

diversification

Cheaper cars

European and African market

Competitors from Germany, Japan.

Threat from local companies.

10yrs warranty in USA.

Opportunities

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BARGAININGPOWER

OF BUYERS

NEW ENTRANTS SUBSTITUTE

PRODUCTS

BARGAININGPOWEROF SUPPLIERS

PORTERS FIVE FORCES MODEL

COMPETITION

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Threat of new entrants:New entrants from china and Japan are always a

threat to the company, which may take away some of thecompany's market share.

Bargaining power of suppliers:some parts of the cars are supplied by some other

companies. these companies may bargain for a high price. Thebargaining power of suppliers is low and the manufacturer mayshift to some other supplier .

Bargaining power of buyers:The bargaining power of buyers is high and the

buyer may shift to some other manufacturer if he is not satisfied

with the price .

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Threat of substitutes:This threat is not high as we do not have many

substitutes. This threat may be from metro trains and publictransport systems like buses.

Intense competition:As there is high competition in this industry one

should increase their market share by taking away it form their

competitors.

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RECOMMENDATIONS

Improve the quality and appearance.

Concentrate more on other markets like Asian andAfrican markets.

Increase sponsorships and promote events.

Add new cars to their product line and get into luxury

models.

Get into hybrid cars.

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LEARNINGS

ABOUT THE AUTOMOTIVE INDUSTRY IN INDIA AND

ABROAD.

ABOUT THE GROWING OF HYUNDAI MOTORS.

TOP COMPETITORS IN PASSENGER CAR INDUSTRY.

GROWTH STRATEGIES ADOPTED BY CAR COMPANIES.

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THANK YOU

Hyundai Motor India Limited