Post on 30-Nov-2014
description
49% growth in 2014
2010 46.4
239.1
381
736.9
1,098.9
1,549.9
2,307.5
3,286.3
2011
2012
2013
2014
2015
2016
2017
+49%
Total RTB-based Display ad spending by country, in 2014 :
% change % share
Total RTB-based Display ad spending in Western Europe (in millions of $)
France +32%
United Kingdom +45%
Germany +40%
14%France
29%Other
20% Germany 37%
United Kingdom
2013 20174.5x
RTB will account for 23% of Displayad buying in Western Europe in 2017 (vs 5% in 2013)
United Kingdom N°1 Germany N°2 France N°3
13.5%
16.9%
29.3%
12.1%14.8%
27.5% 26.6%
11.3%
13.5%
The UK will maintain its leadership position
RTB market share of total Display ad spending
2017201620152014201320122011 2017201620152014201320122011 2017201620152014201320122011
+15pointsin 4 years
Most of RTB's growth will be generated in the mobile and video space
WesternEurope
France WesternEurope
France WesternEurope
France
MOBILE RTB VIDEO RTB
RTB ad spending annual growth rate in 2014
5x +529% 5x +318% 1.5x +32%
TOTAL DISPLAY RTB
TOTAL DISPLAY RTBMOBILE RTB VIDEO RTB
RTB ad spending (in millions of $)
Total RTB-based Display ad spending share by format, in France, in 2014
Source: IDC "Real-Time Bidding in the United States and Worldwide, 2010-2017" October 2013
These figures were aggregated by Adexchange.com, the automated real-time online ad-exchange of Hi-Media Group, www.hi-media.com/regie
4%Mobile
8%Vidéo
88%Other ad formats
11.11.8
20172016201520142013
1.25.1
20172016201520142013 20172016201520142013
113.5
150.5
129.3
34.1
427.8
France France France
STATE OF THE
REAL-TIME BIDDINGMARKET IN WESTERN EUROPE