Post on 08-May-2015
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Have a High-Impact, Low Budget Website Now!
California Association of Museums
Wednesday, March 2, 9:30 am - 12:30 pm
Pasadena Public Library
Jim Angus
jim@jimangus.com
www.museotech.net
323 895-0001
Tuesday, March 1, 2011
Biography
Paleontologist, Marine Biologist, Molecular Biologist, Museum Educator, Writer, Network Administrator, Web Designer, Communication Director, Grant Writer, Grants Manager, Health Science Writer, Technology Writer, Plain Language Writer, Project Manager, Accessibility Specialist, Technologist, Board Member, Exhibit Designer, Multimedia Developer, Social Media Early Adopter, Usability Analyst and presently...
Independent Museum Consultant
Tuesday, March 1, 2011
Today’s Agenda
Jim will deliver an overly technical lecture on technology
Jim will demonstrate how to inexpensively build a Web site
Jim will show you how to expand the reach and capacity of your Web site
We’ll do some hands-on work depending on interests and abilities
Tuesday, March 1, 2011
An Overly Technical Lecture
Tuesday, March 1, 2011
What is a Web Site?
Tuesday, March 1, 2011
A collection of Interconnected Documents Generally
Aggregated Under a Single Domain Name
Tuesday, March 1, 2011
What do you need to set up your own Web site?
A collection of documents
A domain name (e.g. google.com)
A place to store your documents (a host)
A communication plan
Tuesday, March 1, 2011
What is a Web Site?
Tuesday, March 1, 2011
Tuesday, March 1, 2011
http://www.google.com
http: Hypertext Transfer Protocol
google.com: domain name
Tuesday, March 1, 2011
Hypertext Transfer Protocol
This is the method used to transfer documents from a remote computer to your computer.
It runs on the Internet and uses the standard Internet Protocol Suite (TCP/IP).
Tuesday, March 1, 2011
Domain Names
Domain names are hostnames that identify Internet Protocol (IP) resources such as Web sites.
Domain names are managed by way of the Domain Name System (DNS)
Tuesday, March 1, 2011
Domain Name System
Internet resources are identified by a numeric address known as an IP Address.
DNS translates IP Addresses into easy to remember and use Domain Names.
The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level domains.
A Domain Name Registrar is an organization with the authority to manage the reservation of lower-level domains.
Tuesday, March 1, 2011
Domain Name System
Internet resources are identified by a numeric address known as an IP Address.
DNS translates IP Addresses into easy to remember and use Domain Names.
The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level domains.
A Domain Name Registrar is an organization with the authority to manage the reservation of lower-level domains.
Tuesday, March 1, 2011
Domain Name System
Internet resources are identified by a numeric address known as an IP Address.
DNS translates IP Addresses into easy to remember and use Domain Names.
The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level domains.
A Domain Name Registrar is an organization with the authority to manage the reservation of lower-level domains.
Tuesday, March 1, 2011
Domain Name System
Internet resources are identified by a numeric address known as an IP Address.
DNS translates IP Addresses into easy to remember and use Domain Names.
The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level domains.
A Domain Name Registrar is an organization with the authority to manage the reservation of lower-level domains.
Tuesday, March 1, 2011
Tuesday, March 1, 2011
Why do you need to know this?
You’re here because you have a limited budget.
Doing it yourself saves money.
Tuesday, March 1, 2011
What can you do yourself?
Obtain a custom domain from a registrar. The name serves to identify you on the Web.
Find a company to host your documents.
Devise and implement a communication plan to help you achieve your objectives.
Design and maintain your own Web site.
Identify third-party tools to meet your communication objectives.
Tuesday, March 1, 2011
Getting a Domain Name
Choose a top-level domain.
Find a registrar and reserve your domain name.
Tuesday, March 1, 2011
Top Level Domains
By Country Code
By Business Function
Tuesday, March 1, 2011
Find a Registrar
ICANN-Accredited Registrarshttp://www.icann.org/en/registrars/accredited-list.html
Tuesday, March 1, 2011
Activity
Go to dotster.com and search for a domain name.
Tuesday, March 1, 2011
Web Hosting
Decide on a strategy first...
Choose carefully...
Tuesday, March 1, 2011
Web Hosting Strategies
Mirroring a local site
Use an online tool
Tuesday, March 1, 2011
Mirror a Local Site(Windows)
Best Windows Editors
Adobe Dreamweaver
Microsoft Expression Studio Web Pro
Tuesday, March 1, 2011
Mirror a Local Site(Mac)
Best Mac Editors
Adobe Dreamweaver
iWeb
Tuesday, March 1, 2011
Mirror a Local SiteChoose a Host
Easy transfer between your computer and the host - typically FTP, sFTP or WebDav
Web Hosting Reviews
Tuesday, March 1, 2011
Use an On-line Tool
Best Website Builder Software Reviews
Google Apps and Blogger
GoDaddy and Wordpress
Tuesday, March 1, 2011
Communication Plan
Know your messages
Know who your audiences are
Know what channels to use
Tuesday, March 1, 2011
Channels
Tuesday, March 1, 2011
FacebookThe Autry National Center
Tuesday, March 1, 2011
FacebookThe Huntington Library
Tuesday, March 1, 2011
TwitterThe Autry National Center
Tuesday, March 1, 2011
TwitterThe Huntington Library
Tuesday, March 1, 2011
Facebook and Twitter
?
Tuesday, March 1, 2011
Facebook and Twitter
Informal and Conversational
Direct Engagement with Audience
Immediate but Short Lived
Not Good for Presenting Content
Tuesday, March 1, 2011
FlickrThe Huntington Library
Tuesday, March 1, 2011
FlickrThe Commons
Tuesday, March 1, 2011
YouTubeThe Huntington Library
Tuesday, March 1, 2011
YouTubeThe Autry National Center
Tuesday, March 1, 2011
Flickr and YouTube
Informal and Conversational
Direct Engagement with Audience
High Longevity
Great for Presenting Content
Tuesday, March 1, 2011
Flickr and YouTube
?
Tuesday, March 1, 2011
BlogsThe Autry National Center
Tuesday, March 1, 2011
BlogsThe Huntington Library
Tuesday, March 1, 2011
Blogs
?
Tuesday, March 1, 2011
Blogs
Informal and Conversational
Direct Engagement with Audience
High Longevity
Great for Presenting Content
Forum for Curators and Writers
Tuesday, March 1, 2011
iTunes UniversityThe Huntington Library
Tuesday, March 1, 2011
iTunes University
?
Tuesday, March 1, 2011
iTunes University
High Longevity
Formal
Great for Presenting Content
Forum for Curators
Podcasts and Vodcasts
Tuesday, March 1, 2011
StoresThe Huntington Library
Tuesday, March 1, 2011
StoresAmerican Institute of Biological Sciences
Tuesday, March 1, 2011
Stores
?
Tuesday, March 1, 2011
Stores
e-commerce
no need to maintain a store front
order fulfillment assistance
Tuesday, March 1, 2011
E-NewsletterJapanese American Museum
Tuesday, March 1, 2011
E-NewsletterCalifornia State Military Museum
Tuesday, March 1, 2011
Event RegistrationAmerican Institute of Architects
Tuesday, March 1, 2011
E-Newsletters andEvent Registration
?
Tuesday, March 1, 2011
E-Newsletters andEvent Registration
Immediate
Cost Effective
Tuesday, March 1, 2011
Social NetworksMuseum of Modern Art
Tuesday, March 1, 2011
Social NetworksMuseum Education Roundtable
Tuesday, March 1, 2011
Tuesday, March 1, 2011
Social NetworksMuseoTech.Net
Tuesday, March 1, 2011
Social NetworksMER Board Alumni
Tuesday, March 1, 2011
Social Networks
?
Tuesday, March 1, 2011
Social Networks
Good for Creating Communities
Good for Gathering Potential Members
Fun and Engaging
Good for Sharing Information
Tuesday, March 1, 2011
WikisMint Museum
Tuesday, March 1, 2011
WikisMuseoTech
Tuesday, March 1, 2011
Wikis
?
Tuesday, March 1, 2011
Wikis
Good for Creating Communities
Good for Content Development
Fast Editing of Shared Information
Can be Used as a Web Site Platform
Limited Graphic Design
Tuesday, March 1, 2011
Caveats
Your Graphic Design is Only as Good as Your Graphic Designer
Setting up a Domain and Hosting Service is Complicated
Don’t Lose Your Account IDs or Passwords
Create a Communication Plan
Don’t Over Extend - Social Media Efforts take Time
Tuesday, March 1, 2011
Have a High-Impact, Low Budget Website Now!
California Association of Museums
Wednesday, March 2, 9:30 am - 12:30 pm
Pasadena Public Library
Jim Angus
jim@jimangus.com
www.museotech.net
323 895-0001
Tuesday, March 1, 2011