The Impact of Web 2.0 on Library Websites
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Impact of Web 2.0 on Library Websites
Rachel Vacek,Candidate for
Web Services Coordinator, University of Houston Libraries
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Overview
• What is Web 2.0?• Smattering of 2.0 Technologies
– How they enhance content– Examples of how they could be used to enhance
(not replace) library services• Characteristics of Library 2.0 Websites
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Web 2.0 Concepts• Collaboration• Sharing• Ownership• Wisdom of
crowds• Personalization• Self-expression• Community• Participation
• Radical trust• Personal data• Mashup• Web-based• Perpetual
state of being in beta
• Transparent• Interactive
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Impact of Web 2.0 on Library Websites - Rachel Vacek 4From Karen G. Schneider’s Library 2.0 Cookbook
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What does this mean for library websites?
• Sharing info (content) – create – save– syndicate– find – use – re-use – mix – mash-up – repurpose – share
• Helping people (services)– communicate in multiple
ways, 24/7– collaborate – build communities – form groups – manage processes– pursue common interests
and endeavors– learn – research– capitalize on the behavior
and knowledge of others
Source: Farkas, Meredith G. Social Software in Libraries. Medford, NJ: Information Today, 2007.
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Wikis & Blogs
Content• Better organized• Easy to manage• Easier for user to use• Searchable• More current• Can be password enabled• Can have other tools
placed on the pages
Services• Wikis - organize user
research guides, develop manuals, policies and procedures, and build a wiki for committee structure for easy staff interaction
• Blogs - communicate services, discuss projects, highlight new resources and events, highlight deeper parts of website
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RSS
Content• Notify users of
changes, quickly and automatically
• Helps users keep current
• Ability to share even more information when people are subscribed
Services• Blog/Feed for each
discipline• Alert services and
feeds from databases • OPML groups of
related feeds for each topic
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Social Bookmarking
Content• Collecting knowledge
together, online and in one location
• Tags added to bookmarks
• Can easily be seached
Services• Add del.icio.us
bookmark links within wiki research guides
• Let users easily bookmark pages, share with others, find similar links
• Lead more people back to library
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Social Tagging
Content• User-supplied
terminology used for finding things (folksonomy)
• Helps visually represent important ideas, concepts, words (as in tag clouds)
Services• Implement tagging in
OPAC, on research guides, other online tools
• Could tagging be used to enhance federated searching?
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Picture SharingContent• Pictures can often convey
something more clearly than words
Services (or why use a tool like Flickr)• To highlight new materials• To show the faces in the library• To highlight and promote services• To create a presence in the site
itself• To create an easy virtual tour for
users and staff• To store and use images for wikis
& blogs• To share with others what your
users are doing in the library• To share the library's history
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Video SharingContent• More dynamic,
interactive content• Not just text on a page• Engage users visually
and audibly• Avoid having to
reinvent the wheel every time
Services• Video tutorials, guided
tours, podcasts• Integrate videos on
website
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APIsMashups• Take advantage of
developer tools from Amazon, LibraryThing, Google, etc.
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SMS and Instant MessagingContent• Users can use what they
already have and are familiar with – chat clients and cell phones
Services• Chat reference• Chat with circulation• Could replace desk phone
with cell or smartphone to interact easier and be more mobile
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Characteristics of Library 2.0 Websites• People and information are connected• Barriers are eliminated• Website is more open, transparent, easy to use and
contribute to• Library services are more integrated into users’
daily lives• Library website has a self-service feel, and is 24/7• Familiar and new technologies are used to
enhance user experience• Library website serves as an information guide and
trusted source• Users can recommend, suggest, review, tag, rate –
interact with website on all levels
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Characteristics of Library 2.0 Websites• Site is in perpetual beta (and this is okay!)• Collective intelligence is harnessed, not blocked• Services and content extend beyond the desktop, beyond a
single device, to cell phones, mobile devices, and whatever else the future brings
• Users are engaged because they can create content, give feedback, participate, and be part of a community
• Maintenance process and other aspects are automated• A balance is struck between personalization and privacy• Growth of site and services is viral, so grow services that
users like and use• Users are empowered