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PROJECT REPORT ON
SECURITY EQUIPMENT OF
GODREJ
Godrej & Boyce Mfg. Co. Ltd.
Submitted by-HEMANT KUMAR
PATANKER
Enroll.no.-MO108306
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DECLARATION
I declare that this dissertation is the result of my efforts and that it
confirms to University, department and course regulations regarding
cheating and plagiarisms. No material contained within this dissertation
has been used in any other submissions, for an academic award.
HEMANT KUMAR PATANKER
MBA (marketing)
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ACKNOWLEDGEMENTS
I would like to thank all the people who have been actively
involved in carrying out this dissertation and those who have given me
this opportunity to do this dissertation on sales and promotion strategy
of GODREJ .
It is my proud privilege to express my deep gratitude to my
dissertation guide, prof SUNANDA YADAV and special thanks , for
giving me valuable inputs and guidance that was provided at every stage
of my dissertation.
I am highly obliged to Mr. K.S Subarao I am thankful to him for
providing me with necessary information and materials and without his
kind co-operation, help and guidance this dissertation would not have
materialized.
Last but not the least, I express my indebtedness for all those who
have directly or indirectly influenced in completing this dissertation
work.
HEMANT KUMAR PATANKER
MBA (Marketing)
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CERTIFICATE
This is to certify that the dissertation entitled sales and promotion
strategy of GODREJ is a confide research done by Mr.HEMANT
KUMAR PATANKER under my guidance. To the best of my
knowledge, the dissertation has not been submitted to elsewhere for any
other degree. In my judgment, the work is original. The dissertation
submitted for the partially fulfillment of Master Degree of Business
Administration is adequate to merit consideration for the award of the
degree.
(Prof .SUNANDA YADAV)
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CONTENTS
S.No Particulars
Page N o
From To
1. Company Profile6 17
2. Product Profile 18 34
3. Data Analysis and
Interpretation
35 45
4.
Fact & Findings46 47
5. Suggestions 48 49
6. Limitation 50 51
7. Conclusion 52 54
8. Annexure 55 58
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9. Bibliography 59 60
Company Profile
J. N. GODREJChairmans Message:-
The corporate landscape is undergoing several sweeping
changes and Indian companies across sectors have begun topursue growth both within the country as well as overseas.
Today, as India competes in an increasingly globalized
economy, the Godrej Group is ready to play a major role in the
Indian growth story.
At Godrej, we have always successfully competed with MNCs in
India and abroad and kept the spirit of enterprise alive. This has
been possible for various important reasons. The Godrej name issynonymous with trust. It is a well-documented fact that trust
lowers transaction costs, corruption, and bureaucracy. Thus, trust
is a source of significant competitive advantage to us.
I firmly believe that our highest standards of corporate
governance, modern management and use of cutting edge technology
and long-term, performance-focused strategies will be the key drivers
in future years.
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Milestones:-
Ardeshir Godrej (1868-1936) was the first Indian
manufacturer to displace well entrenched foreign brands from the
market. The word GODREJ, etched into the metal of his locks,
became a symbol of self-reliance for the generations that followed.
With each new product Ardeshir changed perceptions of
industry in India. He produced the first finest security equipment,
and stunned the world by creating soap from vegetable oils. What
started as a dream had become a movement, but it was left to another
man to carry it forward.
On 7th May, 1897, Ardershir Godrej gave up law and took
up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at
Lalbaug, Mumbai. This was the holding company of the Godrej
Group. On 3rd March, 1932, it was incorporated with limited
liability. Even though Boyce was a business partner for a limited
period only, his name was retained for legal purposes.To know more
about Godrej & Boyce Mfg. Co. Ltd.
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The Godrej Name displaced well established foreign brands
from the Indian market. The name 'Godrej' engraved into the shiny
metal of the Godrej Locks came to be known as a symbol of selfreliance, trust-worthiness, assertiveness and progressiveness for a
new generation of Indians.
Ardeshir Godrej's relentless quest of self-reliance made him
explore newer avenues of opportunities. Manufacturing Soap was
one of them. In the year 1918, Godrej Soaps Limited came into being.
In 1920, he revolutionized the Soap industry by manufacturing the
first toilet soap purely from vegetable oils. Before that, animal fat
was used in soap manufacture. For his achievement, Ardeshir Godrej
was bestowed with praises from India and from foreign lands too.
Corporate Timeline:-
1897- Godrej & Boyce Mfg. Co. Ltd. was established. 1918- Godrej Soaps Limited was incorporated. 1971- Godrej Agrovet Limited began as an Animal Feeds
division of Godrej Soaps.
1974 - Veg oils division in Wadala, Mumbai was acquired.
1990 - Godrej Properties Limited, another subsidiary, wasestablished.
1991 - Foods business started. Godrej Agrovet Limited was
incorporated.
1994 - Transelektra Domestic Products was acquired.
1995 - Transelektra forged a strategic alliance with Sara Lee
USA.
1999 - Transelektra was named Godrej Sara Lee Limited.
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2001 - Godrej Consumer Products was formed as a result of
the demerger of Godrej Soaps Limited. Godrej Soaps was
renamed Godrej Industries Limited.
2002 - Godrej Tea Limited was set up.
2003 - We entered the BPO solutions and services space with
Godrej Global Solutions Limited.
2004 - Godrej HiCare Limited was set up to provide a Safe
Healthy Environment to customers by providing professional
pest management services.
2006 - The foods business was merged with Godrej Tea and
Godrej Tea was renamed Godrej Beverages & Foods
Limited.
2007 - Godrej Beverages & Foods Limited formed a JV with
The Hershey Company of North America and the company
was renamed Godrej Hershey Foods & Beverages Limited.
In April 2001, Godrej Industries was formed the
consumer products division of Godrej Soaps Limited was de-mergedto form Godrej Consumer Products Limited. In the same year,
Godrej Soaps was renamed Godrej Industries Limited. Godrej
Industries expanded its portfolio of products. It added a slew of
investments to its associate companies, while re-in forcing its existing
businesses that include oleo chemicals, veg oils and medical
diagnostic equipments.
As they say no guts, no glory. But at Godrej, we
must say it has been a glorious 106 years of being the face of Indianindustry. We have always set the trends, always defined the market
place and always achieved our glory. Here is a quick preview of the
various milestones we have crossed in the past 106 years.
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Mission & Vision:-
Mission:-
Godrej Mission is to operate in existing and new
businesses which capitalize on the Godrej brand and
corporate image of reliability and integrity.
Godrej objective is to delight our customer both in
India and abroad.
We shall achieve this objective through continuousimprovement in quality, cost and customer service.
We shall strive for excellence by nurturing,
developing and empowering our employees and
suppliers.
We shall encourage an open atmosphere, conducive to
learning and team work.
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Values:-
Commitment to Quality
Customer Orientation
Dedication & Commitment
Discipline
Honesty & Integrity
Learning Organisation
Openness & Transparency
Respect/Care & Concern for People
Teamwork
Trust
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Business Profile of Godrej:-
Updated: 2008
Annual Sales
S.No Major Companies Rupeesin Million
US $
In Million
1. Godrej & Boyce Mfg. Co.
Ltd.
28,896 718.7
2. Godrej Industries Ltd. 7,143 177.73. Godrej Commodities Ltd. 153 3.84. Godrej InfoTech Ltd. 203 5.05. Godrej (Malaysia) SDN.
BHD. Malaysia
61 1.5
6. Godrej Godrej InfoTech
Ltd.Godrej (Malaysia)SDN. BHD
99 2.5
7. Godrej Godrej InfoTechLtd.Godrej
6,824 169.7
8. Goldmohur Foods& Feeds
Ltd
3,233 80.4
9. Godrej Properties Ltd 1,172 29.210
Godrej Hicare Ltd 50 1.211. Godrej International Ltd 2,476 61.612. Godrej Global Mid East
FZE, Sharjah UAE
91 2.3
13. Godrej Consumer Product
Ltd
9,914 246.6
14. Godrej Sara Lee Ltd 5,578 138.7
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15. Geometric Ltd 3,831 95.316. Godrej EFACEC
Automation & Robotics
Ltd
72 1.8
17. Godrej Hershey Foods and
Beverages Ltd
1,539 38.3
18. Mercury Mfg.co.Ltd 241 6.0
19. Godrej & KHIMJI(Middle
East) LLC, Oman
169 4.2
20. Godrej(Vietnam) Co.Ltd 114 2.8
71,858 1,787.3
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Division of GODREJ & Boyce Mfg.Co.Ltd
GODEREJ
& Boyce
Mfg.Co.Ltd
Home
Appliance
Furnitures
Goods
Security
EquipmentDivision
Material
HandlingEquipment
PhysicalSecurity
Product
ElectronicSecurity
System
Doors
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Competitor of Godrej in security
equipment:-
1. Physical Security :-
Gunnebo India pvt
Methodex
Syntax
Nexus
S.S. Communication
2. Electronic Security :-
Panasonic Zicom
Banking automation
Honey well
Sinic
Eurovigil Electronic Security Solution
Eureka Forbes Ltd
Hi Safe Security System
3. Doors
Kalsi Automatic Door Sys tem (P) Ltd
Tasido Wooden Door Co Ltd
Furntech Interiors Private Ltd
Jindal Overseas
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Location:-
GODEREJ & Boyce Mfg.Co.Ltd
Registered Office, Head Office and Mumbaibranch
Pirojshanagar, Vikhroli, Mumbai (400079), India
EAST
Kolkata, Bhubaneswar, Guwahati, Ranchi, Patna
WEST
Mumbai, Ahmedabad, Bhopal, Dombivli, Indore,
Jabalpur, Pune, Raipur, Thane
NORTH
New Delhi, Chandigarh, Faridabad, Ghaziabad,Gurgoan, Jaipur, Jalandhar, Jammu, Kanpur,
Lucknow, Noida
SOUTH
Chennai, Bangalore, Coimbatore, Hyderabad,Kochi, Secunderabad, Trivandrum,
Visakhapatnam
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Product Profile
Physical Security Product:-
Record Protecting Equipment
Burglary Resisting Safes
Vaults Equipments
Electronic Security System:-
Access control Systems
Electronic Alarm systems
Electronic safes
Perimeter Security
Remote Surveillance
Surveillance Systems
Video Doors Phones
Doors:-
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Security
Equipment
Division
Physical
Security
Product
Electronic
Security System Doors
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Fire Doors
Wooden Doors
Physical Security Products
1. Defender plus Safes:-A range of seven safes with varying storage capacities,
for protection of Cash and Valuables against Burglary & Fire.
Features:-
Armoured with a double duty compound of ultra hardaggregates for protection from fire & burglary.
Oxyacetylene torch, drill and hammer resistant protectionoffered.
Thick outer shell for complete protection.
High quality nitrocellulose paint for scratch-free andattractive finish.
Usage:-
Banks
Financial Institutions
Offices
Factories and Warehouses
Hospitals, Jewellers, Post offices, Shops, Hotels.
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2. Fire Resisting Filing Cabinet:-
Features:-
Cellular, strong, fire resisting compound that does notdeteriorate with age.
Each drawer individually insulated.
High quality enamel paint coating, oven-baked undercontrolled conditions for a scratch resistant finish.
Available in 4-drawer, 3-drawer, 2-drawer and 1-drawermodels.
Usage:- Banks
Financial Institutions
Offices,Brokers
Factories and Warehouses
Hospitals, Jewellers, Post offices, Shops, Hotels.
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3.Record Room Doors:-
Features:-
Multibend door frame fabricated from prime steel andsuitable reinforced along its periphery.
Lined with Godrej unique Non-conducting fire-resistingcompound for insulation against intense heat.
High quality nitro-cellulose paint is applied in char browncolour with stipple finish.
Bolting achieved by 4 shooting bolts at the front end, withadditional 4 solid bolts welded to the lock case on thehinged side.
Usage:-
Banks
Financial Institutions
Offices,Brokers Factories and Warehouses
Jewellers, Post offices, Shops, Hotels.
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4. Popular Safes:-
Features:-
Fullywelded multibend body. Heavy plate door hinged on strong pivots in solid-steel
bearing blocks.
A twelve tank anti-corrosion and scratch-resistanttreatment.
Multi-coat paint finish, on a rust-inhibiting primary coat.
Available with a coin slot option, with a removable andlockable flap for day and night options.
Usage:-
Residential Colonies,Homes Financial Institutions
Offices,Brokers
Factories and Warehouses
Jewellers, Post offices, Shops, Hotels.
Multistorey Buildings
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Etc
Electronic Security System
1.CCTV:-
Features:-
Can be configured using a wide range of products,ensuring that every possible customer need is met with.
Both IP and Analog Cameras are available.
DVR & NVR for recording.
Wide Range of display optics from high resolution CRTmonitors to high definition plasma displays.
Remote Surveillance.
Usage:-
Banks
Financial Institutions
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Offices,Brokers
Factories and Warehouses
Jewellers, Post offices, Shops, Hotels
Multistorey Buildings
Residential Colonies,Homes
2. E Laptop Safe:-
Features:-
Audit trail facility. Provides records of the last 500transactions on the safe.
Battery operated, with provision for a mechanical override.
Early low battery warning.
Non-volatile memory ensures that passwords andprogramming settings are not erased during battery drainor removal.
In case of a total battery failure, a 6V adapter, connectedfrom outside, can be used.
Body of the safe is made of prime quality steel, and is of
single plate, multi bend construction. The door is made of solid 5mm prime quality steel.
Usage:-
Hospitals,
Hotels, Hostels,
Guest Houses,
Other Institutions.
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3. Eagle Electronic Burglar and Fire Alarm System:-
Features:-
Three Zones with one dedicated fire zone.
Range of detectors and sensors such as Magnetic doorsensor, Motion sensor, Vibration sensors, Glass breaksensor, Panic switch (Hand operated or foot operated),Smoke detectors (Photo thermal, Photoelectric or Heat).
Facility to connect output devices such as Hooter / Pagingspeakers.
Audio-visual alarm indications.
Speaker wire cut detection for all sensors and Hooters /Speakers.
Option of an Automatic Telephone Dialing (ATD) facility,can call up pre-fed numbers in case of an alarm.
Usage:-
Banks
Financial Institutions
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Offices,Brokers
Factories and Warehouses
Jewellers, Post offices, Shops, Hotels
Multistorey Buildings.
4. Video Door Phone:-
Features:-
Extremely elegant and aesthetic. Camera with IR / Night Illumination facility.
Door Bell Chime.
Two way audio Communications.
Secret Monitoring.
Camera with strong outer casing.
Volume / Brightness / Contrast Adjustments.
Usage:-
Banks, Hospitals. Financial Institutions
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Offices,Brokers
Factories and Warehouses
Jewellers, Post offices, Shops, Hotels
Multistorey Buildings
Residential Colonies,Homes
5.Timespan:-
Features:-
Microcontroller based system.
Memory capacity up to 7000 records.
Audio-visual indications.
In-built message library.
Anti passback protection for access control system. .
Onboard printer connectivity. .
Provision of custom-built system to high security zone.
Optional siren interface.
Multilevel password access for programming.
Door sensor feedback to know if door is left open.
24 hours battery backup for system operation.
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Usage:-
Banks
Financial Institutions
Offices,Refineries and Allied Industries Factories and Warehouses
Jewellers, Post offices, Shops,
Multistorey Buildings.
Hotels and Hospitals.
6. Door Frame Metal Detector:-
Features:-
Multi-Zone - minimum 9 real detection zones. Automatically calibrates itself up to Environmental
Conditions.
Light indicators at side panels and control panel.
Automatic Sensitivity Program selects the correctsensitivity for a specific weapon or a recognized testobject.
Graphic zone display.
Easy-to-mount and assemble walk through metal detector(15 minutes).
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Usage:-
Airports
Railway stations
Tourist Places Governmental institutions
Banks, Factories & Warehouses
Private Organisations
Religious Places
Shopping Malls
7. Hand Held Metal Detector:-
Features:-
Sensitivity to 0.1 grams
Detection mass : long alarm - large target, short alarm -small target
Alarm indication : High intensity L.E.D. and piezo sounder
Instant response to all metals
No risk to persons with pacemakers
No false alarm
Non interference to magnetic recorded material
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Usage:-
Airports
Railway stations
Tourist Places Governmental institutions
Banks, Factories & Warehouses
Private Organisations
Religious Places
Shopping Malls
Etc
Doors
1.Flush Doors:-
Features:-
Flush Doors are powerful decorating accessories
They compliment a wide variety of interior decors
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These doors provide the utmost in convenience andversatility
They accentuate interiors with the beauty & refinement ofnatural wood.
Usage:-
Hotels and Hospitals.
Residential Colonies,Homes
Jewellers, Post offices, Shops
Office,etc
2. Moulded Panel:-
2 Panel Arch Top 4 Panel Mediterranean
6 Panels
Designs :-
2 Panel Arch Top 4 Panel Mediterranean 6 Panel
Features:-
Embossed authentic wood grain texture.
Available in variety of designs 2 Panel Arch top / 4 PanelMediterranean / 6 Panel SquareTop.
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Adds elegance and style to your home.
Environmentally friendly product.
Can be Painted or polished to match your interiors..
Long life trouble free performance throughout your life.
Better resistance to sound transmission.
2 years warranty.
Usage:-
Hotels and Hospitals.
Residential Colonies,Homes
Jewellers, Post offices, Shops
Office,etc
3. Royal Teak Doors:-
Designs
2 Panel Arch Top 3 Panel Arch Top 4 Panel Arch Top 6 Panel Square Top
Features:-
Solid Wood Engineered Door.
Natural Teak finish for a Royal look. Finely sanded uniform grains throughout the door.
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Aesthetically designed panel configurations.
Highly resistant to fungal, borer, rot and termite attack
Manufactured to suit local climatic conditions
1 Year Warranty
Usage:-
Hotels and Hospitals.
Residential Colonies,Homes
Jewellers, Post offices, Shops
Office,etc
4. Moulded Panel:-2 Panel Arch Top 2 Panel Horizon
4 Panel Arch Top 4 Panel Mediterranean
6 Panels
Designs :-
2 Panel Arch Top 2 Panel Horizon 4 Panel Arch Top
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4 Panel Mediterranean 6 Panel 1 Panel
Features:-
Impact and scratch resistant HDF skin
Embossed wood grain structure, can be painted orpolished
Dimensionally stable core assuring strength & durability
High resistance to moisture, rot, borer and termite attack
Manufactured to suit local climatic conditions
2 years warranty
Usage:- Hotels and Hospitals, Residential Colonies,Homes
Jewellers, Post offices, Shops
Analysis and Interpretation
1. Universe:- The research work was accomplished in Jaipur, soJaipur is my Universe.
2. Sampling Unit:- The Sample unit was the hospital, religiousand residential places where I accomplished my training programme.
3. Sample Size:- Sample size was 100.
4. Type of Sampling:- I took convenience sampling.
5. Research Design:- For research design I choose descriptive anddiagnostic research study method.
First, I formulating the objective of the study that is,
PROJECT ON NEED ANALYISIS & PROMOTION OF
SECURITY EQUIPMENT IN HOSPITALS, RELIGIOUS &
RESIDENTIAL PLACES.
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After this I design the method of data collection.
Primary data was collected by Questionnaire, Observation &
Personal Interview & Secondary Data collected by the websites. Then
I decided how much sample I needed for the research work. Icollected 100 sample. Then I decided how to process and analyse
the data after complete these work I found some conclusion. On the
basis of these conclusions I gave my suggestion to the company.
6. Research Instrument:- A complete Questionnaire preparedon the basis of Need of Security Equipment in Hospitals, Religious &
Residential places in present scenario. The Questionnaire designedkeeping the following points in mind.
Is the Question required?
Has the responded experienced the situation describe in
the question?
Will the respondent part with information voluntary?
Can a single Question be fragmented into small but
multiple questions for better understanding?
Are the questions very easy to understand to therespondent?
Are the question very conveniences to analysis the need
of the respondent regarding security equipment?
7. Data Collection: - Since the study undertaken by me isdescriptive research, I have concerned on primary data through
survey and collection of secondary data through various websites
including Godrej and books.
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(a) Primary Data: - Primary data are those, which arecollected afresh and for the first time, and thus happen to be original
character.
(b) Secondary Data:- Secondary data are those which havealready been collected by someone else and which have already bee n
passed through the statistical process. It has two types.
Public data
Non- public data
Graphical Analysis of Every Question:-
1.How do you make secure your self?
ANALYSIS ON SECURE YOUR SELF
60%17%
12%
8% 3%
Manpower,Security
Equipment
Security Equipment
Others
Manpower
None of Above
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2. Have you ever faced any of the following threats?
FACING OF THREAT
46%
23%
22%
4% 2% 3% No
Fake Currency,Fire
Fake currency
Burglary,Fire
Burglary,Fake Currency
Fire
3. Rank impacts of threat in your life?
2 6
3 8
3 4
2 8
3 3
2 6
2 8
2 4
2 8
2 0
1 8
3 1
1 3
1 6
2 0
1 7
0
5
1 0
1 5
2 0
2 5
3 0
3 5
4 0
B U R G L A R Y /T H E F T T E R R O R I S M F A K E C U R R E N C Y F IR E
1st R A N
2nd RA N
3rd RA N
4th R A N
4. Do you feel public security system is sufficient to prevent youagainst following?
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9 6
1 6 1 4
8 9
4
8 4 8 6
1 1
0
2 0
4 0
6 0
8 0
1 0 0
1 2 0
B UR G LA R Y/ T HE F TT ER R O R ISM F AK E C UR R E NC Y F IR E
Y E
NO
5. Do you feel that you should also have your own protection
arrangement against following?
94
54
71
87
6
46
29
13
0
10
20
30
40
50
60
70
80
90
100
BURGLARY/THEFT TERRORISM FAKE CURRENCY FIRE
YES
NO
6. How do you secure your self against burglary/theft?
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H O W W O U L D Y O U S E C U RE F R O M T
33%
2 8%
19%
10%
10%
Burg laryA la rm,VDP,Sa fes ,None
Burg la ry A la rm ,VDP
Burg la ry A la rm,Fencng ,
Burg lary
A la rm,Fencng ,VDP,Sa f
V D P
7. Are you using any security measure against burglary/theft?
USING OF SECURITY MEASURE AGAINST
BURGLARY/THEFT
53%
47%
YES
NO
8. Security Measure Using for this Threat:-
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CCTV
BURGLARY ALARM
VIDEO DOOR PHONE
9. Satisfaction and Less Satisfaction:-
0
10
20
30
40
50
60
70
80
90
100
1 2
SATISHFACTION
LESS SA TISHFACTION
11. Are you using any security measure against fire?
USING SECURITY MEASURE AGAINST FI
80%
20%
YES
NO
12. Security Measure Using for this Threat:-
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FIRE EXTINGUISHER
FIRE ALARM SYSTEM
13. Satisfaction and Less Satisfaction:-
0
10
20
30
40
50
60
70
80
90
1 2 3
SATISHFACTION
LESS SATISHFACTIO
14. Are you using any security measure against Terrorism?
USING OF SECURITY MEASURE
AGAINST TERRORISM
43%
57%
YES
NO
15. Security Measure Using for this Threat:-
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CCTV
VIDEO DOOR PHONE
DOOR FRAME METAL DETECTOR
16. Satisfaction and Less Satisfaction:-
0
10
20
30
40
50
60
70
80
90
100
1 2 3
SATISHFACTION
LESS SATISHFACTIO
17. Differentiation between fake currency/credits cards/traveller
cheques with genuine?
DIFFERENTIATE BETWEEN FAKE &
GENUINE CURRENCY
62%
38%
YES
NO
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18. How would you judge the Fake currency and genuine currency?
JUDGEMENT BETWEEN FAKE & GENUI
37%
32%
28%
3% Common Sense
Common Sense,Technic
Specification
Can't Judge
Technical Specification
19. Are you using any security measure against Fake Currency?
SECURITY MEASURE AGAINST FAKE CURRE
37%
63%
YES
NO
20. Security Measure Using for this Threat:-
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NOTE COUNTING MACHINE
FAKE NOTE DETECTOR
21. Satisfaction and Less Satisfaction:-
0
10
20
30
40
50
60
70
80
90
1 2 3
SATISHFACTION
LESS SATISHFACTION
FINDING
After completing the survey and analyzing the
responses of the persons contacted. We came across the following
facts: -
A large number of Government & Private Organizations
and many religious places using Security equipment and
are quite satisfied with the performance of the equipment.
Majority of the respondents in the survey were found
reluctant about giving details to us.
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Existing customers of Godrej are satisfied with after sales
services, with few exceptions.
Customer think that brand name of the company can
influence their purchase decision.
Hospital & Religious places owner very much aware about
their inbound and out bond security solution.
After the serial Bomb blast in Jaipur the customer gave
the quick response and they really appreciate it.
Mostly Respondents were not much aware about these
security solutions.
Respondents think that only manpower is not sufficient
to provide 100% security solution.
Suggestion
The Company should advertise its Security equipment
as a result customer would aware about security
solution.
Today Price based competition is skyrocketing so if it is
possible that Company cut down its security equipments
price.
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During the survey I got the demand of Bullet proof door
so I would like to suggest to the company provide these
type of security solution.
The sales & marketing officer of the company shouldregular visit to these places so they can easily get the
requirement of the customer regarding security solution.
Company should promote its security equipment
through canopy.
Company should do mall activities once in a week
because it is necessary to promote the high involvement
security product.
Limitation
Every research has it own limitation. It is not possible
that a research is accomplished without having bounding and
limitation. There are always some short comings which come into the
way of accomplishment of a particular research study. It is almost
impossible for research to get away from it.
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Following are the few limitation of the particulars
research study.
In the particular research the study duration was
limited to time of a few weeks, so having a limited timespan of work on that project.
Some time the costumer does not reveal the correct
information so biases come.
The life of the people in metropolitan cities is running so
fast. They dont have much time to give reply.
The administrator or security incharge of target placesare not easily prepared to tell about the security
information which they using.
This fieldwork is confined to a single city JAIPUR only
therefore study does not reveal the exact market
condition.
Mostly people are not much aware about the advanced
security equipment.
Human error is unavoidable.
CONCLUSION
At the time of survey it was found that some of the
Hospitals, Religious & Residential places owners using these security
equipment and some are not. All the hospitals, religious & residential
places owners who are using any type of Security Equipment, they all
are really appreciate the GODREJ Security Equipment productand implemented in their places. I felt so wonderful to see the brand
loyalty of the customer towards the product of GODREJ
SECURE.
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GODREJ Security Equipment was related to the middleupper segment. We found most of the customers who purchase this
Security Equipment were highly satisfied with the performance of
the product as well as services which are providing by the company.We found only few complaints regarding GODREJ SECUREbecause the company is careful about their commitment; we also
found that the company got tremendous response from the customer
side.
The demand of the Security Equipment is become aggressive
after the serial bomb blast in Jaipur on 13th May 2008. The sale of
Security Equipment was so much high as compare ordinary days.
After completion of analysis we come on conclusion that
maximum respondents wants to secure their self from the various
threats. On the basis of respondents I found that only manpower is
not sufficient to prevent any kind of threats, so most of the
respondents like to use both manpower and security equipment to
secure their self. Most of hospital, religious & residential places still
using both kinds of security measure against various threats.
Majority of the respondents (53%) think that burglary/theftis high fear in their running life. To protect their self from the
burglary/theft threat they are using burglary alarm system, video
door phone and safes and they are quite satisfied with their security
solution performance which they are using.
As far as to protect the record/cash is concerned from the
threat of fire maximum respondents using safe personal safe rather
than bank locker and mechanical safe.
From the threat of fire which is common threat world wide so
to protect their self they generally (78%) using Fire extinguisher and
very few of them using fire alarm system. As far as their satisfaction
is concerned (82%) of respondents are satisfied with this
equipment.
Security measure against terrorism is concerned most of the
respondents are using CCTV Cameras, some of respondents using
door frame metal detector and rest of the respondents not using any
type of security solution against Terrorism. And their satisfactionlevel towards the equipment which are using is 86%.
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When I asked to the respondents that what else security
threats could be possible according to their perception then I got
following threat Rites, Incoming of unknown person, Pickpocket,
Fear of danger animals and some of the respondents could notsuggest about other kind of threats.
If we talk about their budget that how much they can spend to
prevent their self against,
Less than 5000/-
5000/- to 10000/-
10000/- to 15000/-
More than 15000/-
The project has been successfully completed and it is helped
us to understand the mindset of the respondents and the ways that an
organization should follow to always retain their customers.
This project can help the organization to get clear insight
about the customer taste and preferences. Thus helping the
organization to exist successfully in the business environment.
QUESTIONNARIE
Hospital .
Religious place
Residential .. Name:-
Age:-Sex:-
Address:-
MobNo:-
1) How do you make secure your self?
a) Manpowerb) Security equipment
c) Others sources
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d) None of above
2) Have you ever faced any of the following threats?
a) Burglary/Theft
b) Terrorism
c) Fake Currencyd) Fire
3) Rank impacts of threat in your life? (High threat to Low threat )
a) Burglary/ Theft
b) Terrorism
c) Fake currency
d) Fire
4) Do you feel public security system is sufficient to prevent you against
following?
a) Burglary/Theft Yes Nob) Terrorism Yes No
c) Fake Currency Yes No
d) Fire Yes No
5) Do you feel that you should also have your own protection
arrangement against following?
a) Burglary/Theft Yes No
b) Terrorism Yes No
c) Fake Currency Yes No
d) Fire Yes No
6) How do you secure your self against burglary/theft?
a) Burglary alarm system
b) Fencing
c) Video door phone
d) Metal detection system
e) Other,
f) Not using any security equipment
7) Are you using any security measure against burglary/theft?
a) Yes
b) No
8) If yes, please mention the equipment?
.
9) Are you satisfied with equipment you are using against
burglary/theft?
a) Yes
b) No
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10) How would you protect your records/cash /jewellery from the threat of
fires?
..
11) Are you using any security measure against fire?
a) Yesb) No
12) If yes, please mention the equipment?
..
13) Are you satisfied with equipment you are using against fire?
a) Yes
b) No
14) Are you using any security measure against Terrorism?
a) Yesb) No
15) If yes, please mention the equipment?
.
16) Are you satisfied with equipment you are using against Terrorism?
a) Yes
b) No
17) Today fake currency threat is going high so under this condition can you
differentiate the fake currency notes/credits card/traveller cheque with
genuine currency notes/credit cards/traveller cheque?
a) Yes
b) No
18) How would you judge the Fake currency and genuine currency?
a) Common sense
b) Technical specification
c) Others
d) Cant judge
19) Are you using any security measure against Fake Currency?
a) Yes
b) No
20) If yes, please mention the equipment?
.
21) Are you satisfied with equipment you are using against Fake
currency?
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a) Yes
b) No
22) As far as your perception is concern what else security threat could be
possible?
............
23) How much can you spent to prevent yourself against
a) Burglary/Theft Rs..
b) Terrorism Rs..
c) Fake Currency Rs..
d) Fire Rs..
\
BIBLIOGRAPHY
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BOOKS:-
Philip Kotller & Keller
C.R.Kothari
Sangeeta Agarwal
WEBSITES:- www.godrej.com
www.google.com
www.answers.com
http://www.godrej.com/http://www.google.com/http://www.answers.com/http://www.godrej.com/http://www.google.com/http://www.answers.com/