Post on 05-Dec-2014
description
Katie CrossanAnd
Sabiah Khatun
BRIEF
To create an ambient advert for the Hothouse roof.
Client: HeinzA continuation from their recent brand campaign
‘IT HAS TO BE HEINZ’
IT HAS TO BE HEINZ
The TV campaign consists of the moments in lifewhere only Heinz will do
FREEFORM & THE HOTHOUSE
Multi-award winning building and centre for the creative industries and the arts.
Ethics consist of:Arts and creativity for the community
Values of being Eco-friendly
Train View
• As 150 000 people pass this roof on the train daily, we knew that this piece of
advertisement had to be VERY eye-catching and VERY bold as passengers have only about
few seconds of seeing the advert.
1st INITIAL IDEAS
We came up with: The Heinz Family
1st INITIAL IDEAS
Lines that fit the family idea:
‘When all else fails, it has to be Heinz’
‘Your friend when no-one’s there, it has to be Heinz’
EVALUATION OF THESE IDEAS
Portrayed the idea of home. Life and ethics of Heinz being the one that satisfies
HOWEVER..
These ideas were too big!
2nd IDEAS
With AMV, we looked at the ethics of Freeform and the Hothouse and also what Heinz do to
keep their carbon footprint in shape
2nd IDEASHeinz Beanz Can Forest
Getting Creative
• After being stuck for ideas for quite some time we had help to get our creative juices flowing.
• So we:• Looked at AMV’s Adam and Matthew’s idea of
mood boards.• And then used The Idea Foundation’s creative
exercises in our booklets.
FINAL INSPIRATION
‘Heinz uses thinner tin plate with up to 60% recycled steel’
From here, we created two mood boards for inspiration, that helped us with our ideas
FINAL IDEAS
FEATHERS
FEATHERS
SCALES
SCALES
WINGS
WINGS
HOT AIR BALLOON
FINAL, FINAL IDEA!
HEINZ CAN BALLOONS ON HOT HOUSE ROOF
We chose this idea as:
• It shows Heinz are doing something for the environment• Warm, fun and simple idea
• Huge, bold and eye-catching idea• It fits in with the Freeform’s moral of being eco-friendly.
• Good message to the community
It’s another reason why....
FINAL, FINAL IDEA!
Special thanks to:
• Vicky Allard• Paul Brazier• Adam Chiappe• Matthew Saunby• Tracey McIntosh• David Holloway• Laura Middlehurst• Angela Conway
And everyone that helped with our ideas and made our work experience worthwhile and
special.