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HEALTH, MEDIA AND MARKETINGTRENDS FOR 2014
MARIAN SALZMANHAVAS PR NORTH AMERICA
AUG. 21, 2013
WHY TRENDS?WHY LOOK AT TRENDS?
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WHY TRENDS?WHY LOOK AT TRENDS?
FOR DIRECTION ON THE JOURNEYTO PILOT PROFESSIONALS,INDUSTRIES AND BRANDS WITHSMART, INSIGHTFUL STRATEGIES.
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WHY TRENDS?WHY LOOK AT TRENDS?
TO ID WHAT’S DRIVING THE FUTURE—AND PLAN FOR LONG-TERM SUCCESS.
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WHY TRENDS?WHY LOOK AT TRENDS?
AND FOR US HERE TODAY: TO UNDERSTANDWHICH TRENDS ARE GOING TO MAKE ADIFFERENCE IN THE HEALTH COMMUNICATION, MARKETING AND MEDIA INDUSTRYWORLDWIDE IN THE COMING YEAR.
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LEARNING TO SPOT TRENDSIT MEANS TRACKING
PEOPLE6
LEARNING TO SPOT TRENDSIT MEANS TRACKING
SOCIAL MOMENTUM
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LEARNING TO SPOT TRENDSIT MEANS TRACKING
COMPANIES
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LEARNING TO SPOT TRENDSIT MEANS TRACKING
ECONOMIES
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LEARNING TO SPOT TRENDSIT MEANS TRACKING
RADICAL BREAKTHROUGHS
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LEARNING TO SPOT TRENDSIT MEANS TRACKING
BRANDS11
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HEALTH TRENDS
HEALTH TRENDSLETTING IT ALL HANG OUT
IT’S A REACTION TO THE PERCEPTION THAT PRIVACY DROPPED DEAD.
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HEALTH TRENDSOLD COMES MUCH LATER
AT, SAY, 90.
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HEALTH TRENDSHEALTHCARE MIGHT BECOME LIFECARE
WE’RE ALL GOING TO LIVE SO LONG AND WILL HAVE TO PAY PROMISCUOUSLY FOR A COSTLY LONG LIFE.
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HEALTH TRENDSDOCTORS START A DISAPPEARING ACT
TECHNOLOGY WILL START ALLOWING ROUTINE MONITORING FROM PATIENTS’ HOMES.
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HEALTH TRENDSDOCTORS START A DISAPPEARING ACT, PART II
AS THE POPULATION AGES AND THE HEALTH LAW EXPANDS INSURANCE, WE MIGHT SEE A SHORTAGE OF PHYSICIANS. POOLING AND P.A.’S COULD CHANGETHIS, BUT IN EITHER CASE, A LACK OF SPECIALISTS IS SOON POSSIBLE.
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HEALTH TRENDSTHANK YOU VERY MUCH, DR. ROBOTO
TECHNOLOGY ALSO WILL SEE MORE AUTOMATONS PERFORMING PROCEDURES AND DOING BACK-END HEALTHCARE TASKS.
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HEALTH TRENDSHAPPINESS IS … POLITICAL
GOVERNMENTS ARE RECOGNIZINGTHAT IT’S A SIGNIFICANTNONECONOMIC INDICATOR OF NATIONAL WELL-BEING.
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HEALTH TRENDSNOT TIRED OF FATIGUE FROM DECISION FATIGUE TO STATUS QUO FATIGUE, “ALWAYS ON” FATIGUE TO WORKPLACEFATIGUE, WE’RE ALL ANXIOUS AND OVERWHELMED.
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HEALTH TRENDSFAST FACTS ON THE RISE: THE ROLE OF ANALYTICSAND USE OF TOOLS THAT GIVEDOCTORS INSTANT INFORMATION,PLUS HEALTH KIOSKS THAT WILLLET PATIENTS GET BASIC READINGS.
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HEALTH TRENDSOBAMASCARE MANY PEOPLE WILL CONTINUE TO FEEL UNCERTAIN ABOUT THE AFFORDABLE CARE ACT AND WHAT IT WILL MEAN.
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HEALTH TRENDSON THE EDGE THANKS TO THE PATENT CLIFF, PHARMA COMPANIES WILL NEED TO CHANGE THEIR BUSINESS MODELS TO BECOME MORE NIMBLE.
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HEALTH TRENDSSURGERY GOES SOCIAL IT’S BECOMING A GREAT WAY TO GET INFORMATION TO THE MASSES—AND SHOW AND DESCRIBE SURGICAL PROCEDURES.
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AND UNDERLYING IT ALL … SEMI-WELL IS THE NEW NORMAL
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SEVEN PREDICTIONS FOR TH E FUTURE OFHEALTHCARE TECHNOLOGY
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SEVEN PREDICTIONS FOR TH E FUTURE OFHEALTHCARE TECHNOLOGY
WE WILL SEE A DEMOCRATIZATIONOF MEDICAL KNOWLEDGE
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1.
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SEVEN PREDICTIONS FOR TH E FUTURE OFHEALTHCARE TECHNOLOGY
A TRANSPARENT MERITOCRACYAMONGST DOCTORS 2.
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SEVEN PREDICTIONS FOR TH E FUTURE OFHEALTHCARE TECHNOLOGY
FINALLY—CONSOLIDATED PATIENTINFORMATION!3.
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TECH WILL CATALYZE DRASTICSYSTEMWIDE COST SAVINGS ANDEFFICIENCIES
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SEVEN PREDICTIONS FOR TH E FUTURE OFHEALTHCARE TECHNOLOGY
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SEVEN PREDICTIONS FOR TH E FUTURE OFHEALTHCARE TECHNOLOGY
OUR MEDICAL KNOWLEDGE WILLADVANCE AT RECORD SPEEDS5.
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SEVEN PREDICTIONS FOR TH E FUTURE OFHEALTHCARE TECHNOLOGY
DOCTORS WILL BE TRAINED TO BRING“CARE” BACK INTO “HEALTHCARE”6.
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SEVEN PREDICTIONS FOR TH E FUTURE OFHEALTHCARE TECHNOLOGY
WE WILL SEE UNPRECEDENTEDMARKET CAPS7.
—Health entrepreneur Sean Mehra in VentureBeat
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MEDIA TRENDS
MEDIA TRENDSTHE CLOUD WILL BECOME MORE INTELLIGENT
VIRTUAL AGENTS COULD, FOR EXAMPLE,DESIGN A WEEKLY MENU BASED ONSOMEONE’S HEALTH PROFILE, FITNESSGOALS AND TASTE PREFERENCES.
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MEDIA TRENDSYOUTUBE AS MAJOR NEWS DESTINATION
THE SITE “IS A GROWING DIGITALENVIRONMENT WHERE PROFESSIONALJOURNALISM MINGLES WITH CITIZENCONTENT,” ACCORDING TO A STUDYFROM THE PEW RESEARCH CENTER.
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MEDIA TRENDSTHE MOBILE NEWS EXPLOSION
GLOBAL CONSUMPTION OF NEWS ON MOBILE DEVICES IS RISING. SMARTPHONES, LAPTOPS AND TABLETS COMPLEMENT ONE ANOTHER BY LETTING PEOPLE CONSUME NEWS THROUGHOUT THE DAY.
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MEDIA TRENDSCURATED DAILY EMAIL NEWSLETTERS
THE EDITORS BEHIND THESE PRODUCTSSCOUR THE NEWS SO THAT READERS DON’THAVE TO, SIMPLIFYING THE HEADLINES AND PRESENTING THE INFORMATION IN A CONVERSATIONAL TONE.
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MEDIA TRENDSTHE MERGING OF MEDIA AND COMMERCE
TODAY, ADVERTISING AND EDITORIALARE MERGING, WITH MEDIA OUTLETSSELLING MERCHANDISE AND BRANDSCREATING PROPRIETARY CONTENT.
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MEDIA TRENDSLONG-FORM JOURNALISM IS NOT DEAD
APPS AND TABLETS PROVIDE A DELIVERYMETHOD FOR LONG-FORM ARTICLES. CONVENTIONAL WISDOM WAS WRONG; PEOPLE DID WANT TO READ LONG STORIES—THEY JUST DIDN’T HAVE A MEANS TO DO IT.
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MEDIA TRENDSTHE ARTISANAL MAGAZINE BOOM
NECESSITY AND DEMANDFROM THE NICHE OF AUDIENCESWHO PURCHASE THESE COLLECTIBLEPUBLICATIONS STARTED THE TREND.
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MEDIA TRENDSTHE RISE (AND FALL) OF SOCIAL NEWS SITES
THESE WEBSITES FEATURING USER-POSTED STORIES RANKED BY POPULARITY FACILITATE DEMOCRATIC PARTICIPATION ON THE WEB.
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MEDIA TRENDSKICKSTARTER TO FUND NEW PUBLISHING VENTURES
THE PUBLISHING VERTICAL AT THEWORLD’S LARGEST CROWD-FUNDINGPLATFORM FOR CREATIVE PROJECTS HASFUNDED A VARIETY OF INTERESTINGPROJECTS, GIVING LIFE TO NICHE IDEAS.
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SEVEN SOCIAL PLATFORMS TRANSFORMING BRAND MARKETING
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SEVEN SOCIAL PLATFORMS TRANSFORMING BRAND MARKETING
MICROVIDEOS: VINE1.
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SEVEN SOCIAL PLATFORMS TRANSFORMING BRAND MARKETING
MOBILE MESSAGING: WHATSAPP,WECHAT AND OTHERS 2.
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SEVEN SOCIAL PLATFORMS TRANSFORMING BRAND MARKETING
PHOTO MESSAGING: SNAPCHAT3.
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SEVEN SOCIAL PLATFORMS TRANSFORMING BRAND MARKETING
PHOTO SHARING: INSTAGRAM4.
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SEVEN SOCIAL PLATFORMS TRANSFORMING BRAND MARKETING
SOCIAL BOOKMARKING: PINTEREST5.
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SEVEN SOCIAL PLATFORMS TRANSFORMING BRAND MARKETING
SOCIAL NETWORKING MEETSMICROBLOGGING: TUMBLR6.
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SEVEN SOCIAL PLATFORMS TRANSFORMING BRAND MARKETING
SOCIAL NEWS: BUZZFEED7.
MARKETING TRENDS
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MARKETING TRENDSBIG DATA GETS REAL BETTER TOOLS AND GREATER KNOWLEDGE CONCEPTS ARE CHANGING THE LANDSCAPE RAPIDLY. ORGANIZATIONS THAT TEAR DOWN DATA SILOS AND CREATE MORE EFFICIENT WAYS TO CONNECTTHE DOTS WILL UNLOCK EXPONENTIAL GAINS.
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MARKETING TRENDSREAL IS A COMMON DENOMINATOR
QR CODES GET REAL, TOO, AND USAGE WILL GROW AND BECOME MORE RELEVANT AS WE LEARN ABOUT THE SOPHISTICATED WAYS THE CODES CAN BE USED.
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MARKETING TRENDSMOBILE MATURE THE POST-PC ERA HAS ARRIVED, AND ANY MAJORORGANIZATION THAT ISN’T INVESTING HEAVILY IN MOBILE TOOLS AND STRATEGIES IS DOA.
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MARKETING TRENDSREPUTATION MANAGEMENTJOINS THE BIG LEAGUES
THE RISE OF SOCIAL MEDIA, INCLUDING BLOGS AND REVIEW SITES, HAS CREATED A NEED TO MONITOR POSTSAND GAUGE CONSUMER SENTIMENT.
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MARKETING TRENDSGREENWASHING SUBSIDES
MANY ORGANIZATIONS HAVE MADE AN EARNEST ATTEMPT TO BECOME GREENER, BUT IT’S NO BULLETIN THAT MANY OTHERS HAVE ATTEMPTED TO USE MARKETING TO DISGUISE FEEBLE EFFORTS AND MISLEAD CONSUMERS ABOUT WHAT THEY’RE ACTUALLY DOING—ALTHOUGH THIS IS ON THE WANE.
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MARKETING TRENDSMEASUREMENT RULES BUT MEASURING ROI IS STILL PROVING DIFFICULT, AS IS DIFFERENTIATING STRATEGIES ENOUGH TO KNOW HOW A SPECIFIC INITIATIVE AFFECTS THE NUMBERS.
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MARKETING TRENDSDIGITAL MARKETING IS STILL VITAL
REACHING CONSUMERS ON THE GO, THROUGH MOBILE, IS KEY; SO IS MAKING CONNECTIONS WITH CONSUMERS ONLINE THROUGH RELATIONSHIPS THAT FOSTER LOYALTY.
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MARKETING TRENDSSOCIAL MEMES MAKE QUICK WORK
BEWARE THE RISK INVOLVED IN THIS INSTANTMARKETING PHENOMENON, BUT THE REWARDCOULD PAY OFF WHEN IT’S DONE WELL.
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FIVE SURPRISINGMARKETING TRENDS
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FIVE SURPRISINGMARKETING TRENDS
SMARTER SOCIAL MEDIA1.
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FIVE SURPRISINGMARKETING TRENDS
SIMPLICITY WILL REIGN SUPREME 2.
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FIVE SURPRISINGMARKETING TRENDS
CAMPAIGN-BASED MARKETINGWILL TAKE A BREAK3.
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FIVE SURPRISINGMARKETING TRENDS
MARKETING WILL BE MORE TIED TO REVENUE GENERATION4.
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FIVE SURPRISINGMARKETING TRENDS
MOBILE WILL GET ITS DUE5.
—Newtek, the Small Business Authority, on Forbes.com
SO WHAT DOES IT MEAN?
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