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NEXT GEN MARKETING LUANNE TIERNEY, VICE PRESIDENT MARKETING

3 TRENDS IMPACTING BUYER ACTIONS

TREND 1: PHABLETS

Larger Screens Make It Easier to View Data

!  Enterprise users want larger screens

!  Decision makers older...prefer bigger screens

!  In 2015, 1 in 4 phones sales will be phablets

!  In APAC, phablets could outsell phones

!  Larger screens mean better video experience

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Providing Short, Relevant Video is Critical

Content Personalized to Buyer's Needs Has More Impact

TREND 2: PERSONALIZATION

Map Content to What Buyer Wants

TREND 3: GROWTH HACKING

Using Innovative Methods To Create Buzz And Awareness

Big Data Social Media Viral Marketing

Marketing with Big Data behind it!

Nothing to do

with security

hacking!

Dollarshaveclub.com customer referrals

=25,000 new customers in 5 days!

LinkedIn grew from 2 million to 200 million by offering public profiles

Viral videos can gain millions of views and

create immediate buzz

TED Ideas worth spreading

Seth Godin: How to Make Your Ideas Viral

TREND 3: GROWTH HACKING

Using Innovative Methods To Create Buzz And Awareness

Big Data Social Media Viral Marketing

Make marketing cool, relevant and memorable

Awareness Opens Doors

Buyers Have Better Idea Who We Are

Easier To Sell