Post on 06-Apr-2018
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We meetAam Aadmis challengeswith a simple yet powerful process.
DiscoverAnalysis Becomes Insight
Through intensive design research and strategicanalysis, Swaasthya Sanchar gains insight intoAam
Aadmis day to day problems and key opportunities.Discover inspires and guides Design and Deliver.
DesignInsights Become Ideas
Here is where we produce a range of designapproaches and concepts to fully addresses theAam
Aadmis challenges. The concepts are reviewed,tested, refined, and crafted into a design direction.
DeliverIdeas Become Reality
In this phase (1) we specify, document, and deliversolutions forAam Aadmi, or (2) we get involved directlyin the production process. Both modalities guaranteethe accurate translation of ideas into reality.
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120 croreIndians,
70%
in rural India.
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70% rural
Indians,
have only
20%healthcare
facility.Page 4
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AndJust
3%specialists.
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When ruralIndia falls
sick and
needs
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specialist
attention,they run from
pillar to postin urban
India.
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By the timethey reach a
true specialist,their most of
money and avaluable
chunk ofassets are
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already
squandered.
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They go
through manyunnecessary
and at timesvery harmful
investigations& treatments.
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In such a
scenario,when India is
shining andTeam India is
bullisheverywhere
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can Indiandoctors wait
in their clinics
and hospitalsto allow the
Aam Aadmi tofall sick?
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And then treatthem, with all
their medicalknowledge,
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creating big
holes inAam Aadmis
pocket andmaking his life
miserable.
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Should wenot use our
knowledgeand skills of
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promotion,
preventionand early
detection ofdiseases
moreeffectively?
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Can wespread thisknowledge-
base toempower the
Aam Aadmi,using newer
tools?
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120 croreIndians and
80 croretelephones.
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Can this
knowledge-base reach the
Aam Aadmi,using telecom
infrastructureof our country?
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Swaasthya
Sancharanswers this
question as
YES.Page 20
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Audio based
healthcareknowledge-
basewill be created
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in all regionallanguages
as well aslocal dialects.
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The audio fileswill have intuitive
interactivity&
audio playerlike
navigationalfacility.
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The contentwill be simple,
easy to
understandand pleasant to
listen.
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The contentwill be in the
format of
Questions&
AnswersFrequently Asked / Avoided
Questions (FAQs).Page 25
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The content can also be accessed
using voice over internet likeGoogle talk, Google phone, Skypeand Nimbuzz.
It will also be availablethrough a Website.
To use 3G spectrum in future, we
are actively considering use ofvideo based knowledge-base
as well.
This service is also available inUSA. Our friends in USA are
testing this.
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We believe,
whenpromoted well,
this canempower the
Aam Aadmi of
India,Page 27
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in Health
Promotion,Disease
Prevention andEarly Detection
of DeadlyDiseases.
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We will spread
insightfulgeneral advice
& accurateactionable
informations.
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Knowledge-
base will coverin toto around
45 medicaldepartments
andspecialties.
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On an average10 mostcommon
diseases ofeach medical
departmentand specialty
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will be covered
in all regionallanguages
as well as
local dialects.
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We will notleave behind
AYUSH,
Dental,Nursing and
otherParamedical
fraternities.Page 33
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Every diseasewill be covered
under the
followingheadings......
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1. What is this disease
2. Am I at risk?3. Signs and Symptoms4. General guidelines on
Diagnosis and Treatment5. Management ofcomplications andRehabilitative measures
6. Other general questions7. Detailed information of
disease specific healthcare
delivery addresses with fulldetails
8. In later phases (when
possible), one may be able
to talk to a doctor in his/herlocal language. Page 35
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We want toemphasize
that, this is not
a curativeservice.
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But definitelywe will be
guiding the
Aam Aadmi(through our recordedknowledge base)
to
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cost effective,credible &
comprehensive
healthcaresolutions.
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We also want to emphasize
that, this is neitherTelemedicine nor Just
another Value Added
Service (VAS) but a mission
to improve healthcare
knowledge-base of our
country.
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The contentwill be created
by groups of
reputedexperts from
the premierinstitutes of our
country.Page 40
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The contentwill be updated
as frequentlyas it is needed.
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Recentoutbreaks and
epidemics willbe sensitively
covered.
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The telephonenumber will be
simple toremember
(106), easy to
dial andnationwide
available,Page 43
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at a very
minimum costaffordable by
every
Aam Aadmi.
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Very welcome efforts.
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Very good efforts. Unfortunately even with all kinds of
media coverage used, it still has limited reach.
It needs larger and smarter platforms for 24X7
dissemination and aggressive promotion.
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Where are they and which one is near to my house?Can I know that, standing here?
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Does this help line work now?
Can many people call this number at the same time?
Will there be a qualified doctor, with whom I can talk?
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What is the price of the vaccine?
Can I get it free from Government Hospitals?
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Could the telephone numbers be in larger font size?
By this it could be visible from a distance.
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Very welcome move.
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Very welcome approach.
Can Aam Aadmi read and understand this?
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Does this phone number work?
What all I can know from this phone number?
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Can I trust these officers?
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I want to learn safe driving, What should I do?
A girl in a college asks;Why are we not taught driving in colleges?
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Who is Prabhatam? Can I trust them?
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Why these boards are situated only at the Dental Hospital?
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This seems to be urdu, but I cannot read this.
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What is OUNCE and what is POUND?
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Strengthening
of PublicOutreach
Activities in
premiermedical
institutesPage 62
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and healthcare
deliveryorganizations
will immensely
support thiscause,
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by helping in
high qualitycontent
creation and
promotion ofthis endeavor.
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We are alreadyfield testing
such a
knowledgebase in Breast
Health / BreastCancer
domain.Page 65
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MTNL andBSNL are our
partners in thismission.
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Please dial011-26 70 70 70
to test this
service.
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We would like
to name this as
NationalIntegrated
HealthcareAdvisory Line.
(NiHAL)
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We are adedicated
group of
professionalsfrom the
premierinstitutes of our
country.Page 70
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We aretogether
working
towards thismission of
empoweringthe Aam Aadmi
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for achievingholistic health
in a very cost
effective andsustainable
way.
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We are hereworking since
a decade to
achieve ourdream of
making Indiahealthy and
prosperous.Page 73
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We work underthe banner ofSwaasthya
Sanchar - anon-profit
organization.
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We will make the content
consumable, informationsactionable and service useful &
promote it in all possible
manners to
1. Reach 4 lakh callers (daily) atthe end of 2 years from now, if
there are 450 diseases in
English and Hindi.2. With content in all major
Indian dialects, callers to
reach 1 crore (daily) at the
end of somewhere between 5and 7 years from now.
Most important diseases are: 1. Cancers 2. Infectious Diseases 3. Oral and Physical Hygiene 4.
Maternity and Child Health 5. Adolescent Health 6. Psycho-sexual Disorders 7. Mental Health
and Behavioral Disorders 8. Allergies 9. Asthma and Chronic Respiratory Diseases 10. Skin
Conditions & Cosmetology 11. Sexually Transmitted Diseases 12. Heart Diseases. 13.
Hypertension 14. Stroke 15. Diabetes and Thyroid Diseases 16. Geriatrics 17. Menopause 18.
Joint and Autoimmune Disorders 19. Road Traffic Accidents 20. Addictions, Habitutation and
Abuses 21. Domestic Violence 22. Pain Management 23. Hepatitis, Hyperacidity & Bowel
Disorders 24. Kidney Diseases 25. Vision and Blindness 26. Use and Misuse of Drugs etc.
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Thanks foryour kind
perusal.
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Cost of the project1. 12 crore (approx) for content
creation in English and
Hindi for 450 diseases.! (1 lakh INR (approx) per disease per language + initial! establishment expenses of 2 crores + 1 crore for multi! platform)
2. 330 crore (approx) for 450diseases in around 70dialects.! (at the rate mentioned above. The cost of content
creation may fall down, establishment expenses wouldmultiply)
3.Promotional cost.
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