Health Information at Finger Tips for aam aadmi of India

8/2/2019 Health Information at Finger Tips for aam aadmi of India

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We meetAam Aadmis challengeswith a simple yet powerful process.

DiscoverAnalysis Becomes Insight

Through intensive design research and strategicanalysis, Swaasthya Sanchar gains insight intoAam

Aadmis day to day problems and key opportunities.Discover inspires and guides Design and Deliver.

DesignInsights Become Ideas

Here is where we produce a range of designapproaches and concepts to fully addresses theAam

Aadmis challenges. The concepts are reviewed,tested, refined, and crafted into a design direction.

DeliverIdeas Become Reality

In this phase (1) we specify, document, and deliversolutions forAam Aadmi, or (2) we get involved directlyin the production process. Both modalities guaranteethe accurate translation of ideas into reality.

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120 croreIndians,

70%

in rural India.

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70% rural

Indians,

have only

20%healthcare

facility.Page 4


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AndJust

3%specialists.

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When ruralIndia falls

sick and

needs

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specialist

attention,they run from

pillar to postin urban

India.

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By the timethey reach a

true specialist,their most of

money and avaluable

chunk ofassets are

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already

squandered.

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They go

through manyunnecessary

and at timesvery harmful

investigations& treatments.

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In such a

scenario,when India is

shining andTeam India is

bullisheverywhere

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can Indiandoctors wait

in their clinics

and hospitalsto allow the

Aam Aadmi tofall sick?

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And then treatthem, with all

their medicalknowledge,

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creating big

holes inAam Aadmis

pocket andmaking his life

miserable.

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Should wenot use our

knowledgeand skills of

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promotion,

preventionand early

detection ofdiseases

moreeffectively?

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Can wespread thisknowledge-

base toempower the

Aam Aadmi,using newer

tools?


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120 croreIndians and

80 croretelephones.

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Can this

knowledge-base reach the

Aam Aadmi,using telecom

infrastructureof our country?

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Swaasthya

Sancharanswers this

question as

YES.Page 20


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Audio based

healthcareknowledge-

basewill be created

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in all regionallanguages

as well aslocal dialects.

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The audio fileswill have intuitive

interactivity&

audio playerlike

navigationalfacility.

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The contentwill be simple,

easy to

understandand pleasant to

listen.

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The contentwill be in the

format of

Questions&

AnswersFrequently Asked / Avoided

Questions (FAQs).Page 25


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The content can also be accessed

using voice over internet likeGoogle talk, Google phone, Skypeand Nimbuzz.

It will also be availablethrough a Website.

To use 3G spectrum in future, we

are actively considering use ofvideo based knowledge-base

as well.

This service is also available inUSA. Our friends in USA are

testing this.


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We believe,

whenpromoted well,

this canempower the

Aam Aadmi of

India,Page 27


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in Health

Promotion,Disease

Prevention andEarly Detection

of DeadlyDiseases.

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We will spread

insightfulgeneral advice

& accurateactionable

informations.

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Knowledge-

base will coverin toto around

45 medicaldepartments

andspecialties.

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On an average10 mostcommon

diseases ofeach medical

departmentand specialty

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will be covered

in all regionallanguages

as well as

local dialects.

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We will notleave behind

AYUSH,

Dental,Nursing and

otherParamedical

fraternities.Page 33


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Every diseasewill be covered

under the

followingheadings......

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1. What is this disease

2. Am I at risk?3. Signs and Symptoms4. General guidelines on

Diagnosis and Treatment5. Management ofcomplications andRehabilitative measures

6. Other general questions7. Detailed information of

disease specific healthcare

delivery addresses with fulldetails

8. In later phases (when

possible), one may be able

to talk to a doctor in his/herlocal language. Page 35


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We want toemphasize

that, this is not

a curativeservice.

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But definitelywe will be

guiding the

Aam Aadmi(through our recordedknowledge base)

to

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cost effective,credible &

comprehensive

healthcaresolutions.

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We also want to emphasize

that, this is neitherTelemedicine nor Just

another Value Added

Service (VAS) but a mission

to improve healthcare

knowledge-base of our

country.

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The contentwill be created

by groups of

reputedexperts from

the premierinstitutes of our

country.Page 40


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The contentwill be updated

as frequentlyas it is needed.

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Recentoutbreaks and

epidemics willbe sensitively

covered.

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The telephonenumber will be

simple toremember

(106), easy to

dial andnationwide

available,Page 43


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at a very

minimum costaffordable by

every

Aam Aadmi.

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Very welcome efforts.


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Very good efforts. Unfortunately even with all kinds of

media coverage used, it still has limited reach.

It needs larger and smarter platforms for 24X7

dissemination and aggressive promotion.


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Where are they and which one is near to my house?Can I know that, standing here?


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Does this help line work now?

Can many people call this number at the same time?

Will there be a qualified doctor, with whom I can talk?


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What is the price of the vaccine?

Can I get it free from Government Hospitals?


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Could the telephone numbers be in larger font size?

By this it could be visible from a distance.


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Very welcome move.


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Very welcome approach.

Can Aam Aadmi read and understand this?


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Does this phone number work?

What all I can know from this phone number?


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Can I trust these officers?


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I want to learn safe driving, What should I do?

A girl in a college asks;Why are we not taught driving in colleges?


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Who is Prabhatam? Can I trust them?


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Why these boards are situated only at the Dental Hospital?


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This seems to be urdu, but I cannot read this.


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What is OUNCE and what is POUND?


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Strengthening

of PublicOutreach

Activities in

premiermedical

institutesPage 62


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and healthcare

deliveryorganizations

will immensely

support thiscause,

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by helping in

high qualitycontent

creation and

promotion ofthis endeavor.

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We are alreadyfield testing

such a

knowledgebase in Breast

Health / BreastCancer

domain.Page 65


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MTNL andBSNL are our

partners in thismission.

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Please dial011-26 70 70 70

to test this

service.


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We would like

to name this as

NationalIntegrated

HealthcareAdvisory Line.

(NiHAL)


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We are adedicated

group of

professionalsfrom the

premierinstitutes of our

country.Page 70


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We aretogether

working

towards thismission of

empoweringthe Aam Aadmi

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for achievingholistic health

in a very cost

effective andsustainable

way.

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We are hereworking since

a decade to

achieve ourdream of

making Indiahealthy and

prosperous.Page 73


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We work underthe banner ofSwaasthya

Sanchar - anon-profit

organization.

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We will make the content

consumable, informationsactionable and service useful &

promote it in all possible

manners to

1. Reach 4 lakh callers (daily) atthe end of 2 years from now, if

there are 450 diseases in

English and Hindi.2. With content in all major

Indian dialects, callers to

reach 1 crore (daily) at the

end of somewhere between 5and 7 years from now.

Most important diseases are: 1. Cancers 2. Infectious Diseases 3. Oral and Physical Hygiene 4.

Maternity and Child Health 5. Adolescent Health 6. Psycho-sexual Disorders 7. Mental Health

and Behavioral Disorders 8. Allergies 9. Asthma and Chronic Respiratory Diseases 10. Skin

Conditions & Cosmetology 11. Sexually Transmitted Diseases 12. Heart Diseases. 13.

Hypertension 14. Stroke 15. Diabetes and Thyroid Diseases 16. Geriatrics 17. Menopause 18.

Joint and Autoimmune Disorders 19. Road Traffic Accidents 20. Addictions, Habitutation and

Abuses 21. Domestic Violence 22. Pain Management 23. Hepatitis, Hyperacidity & Bowel

Disorders 24. Kidney Diseases 25. Vision and Blindness 26. Use and Misuse of Drugs etc.


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Thanks foryour kind

perusal.

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Cost of the project1. 12 crore (approx) for content

creation in English and

Hindi for 450 diseases.! (1 lakh INR (approx) per disease per language + initial! establishment expenses of 2 crores + 1 crore for multi! platform)

2. 330 crore (approx) for 450diseases in around 70dialects.! (at the rate mentioned above. The cost of content

creation may fall down, establishment expenses wouldmultiply)

3.Promotional cost.


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Health Information at Finger Tips for aam aadmi of India

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