Post on 11-Feb-2017
#SMX #24A @MagsMac
Started with GeoCities... Sports marketing Traditional PR Now? Social media + Experience junkie
Maggie Malek, Head of PR & Social
#SMX #24A @MagsMac
• Written content is now graphic content • Social traffic is not guaranteed • Social engagement is a different ball game • Pay to play
Four Years of Change…
#SMX #24A @MagsMac
Image + Bullets Sample Slide:
Click content icons to add images, charts, video, tables, etc… DELETE THIS SLIDE IF YOU DO NOT USE.
The New Consumer Landscape
#SMX #24A @MagsMac
How do you ignite authentic conversations? Find out what you consumers care about.
#SMX #24A @MagsMac
Steps
1. Start with data 2. Create a content strategy 3. Ignite conversations, amplify 4. Experiment, measure, repeat!
Steps
#SMX #24A @MagsMac
• What are people searching for in the privacy of their own Google search box?
• What questions are they asking?
• What trends are you seeing?
Search data is honest
#SMX #24A @MagsMac
Social data is real-time
• What are people saying about your product to their friends?
• How are they interacting with your competitors?
• What customer service issues are they having?
#SMX #24A @MagsMac
To break through. To matter. To ignite conversations... You must DEFINE YOUR SPIRIT.
#SMX #24A @MagsMac
mmiagency.com/smx-‐west
Publication checklist
letstalk@mmiagency.com | 713.929.6900 | mmiagency.com
Content Marketing QA & Distribution Form
Title: __________________________________________________________________________________________
Writer: _______________________ QA Date: ___________________ Publish Date: _____________________
Content Type: ___ Blog Post ___ How-To Guide ___ FAQ
___ News Post ___ Calendar Event ___ Tumblr Post
___ Team Member Spotlight ___ Coupon/Promotion ___ SEO Keyword Article
Blog Address: __________________________________________________________________________________
Keywords:
_________________________________________
_________________________________________
_________________________________________
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Video(s):
[ ] ____________________________________
_________________________________________
NOTES:
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
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Tags (if applicable):
_________________________________________
_________________________________________
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Word Count: _____
QA Person 1: _____________________
QA Person 2: _____________________
Final Approval: ____________________
OSCAR Content Syndication Process
Owned Sites
_______________________________________________
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Social Media
[ ] Twitter ______ over _______ days/weeks/mos
[ ] Google +
[ ] Other
_______________________________________________
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Community Commenting (Article
Comments/BBSs/QA Sites)
_______________________________________________
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Article and Knowledge Sites (Internal or External)
_______________________________________________
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Redistribution (Other brand sites to use this content)
_______________________________________________
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#SMX #24A @MagsMac
High organic reach = amplify Heavy website traffic = amplify Key cultural moment = amplify
Look for opportunities to amplify
#SMX #24A @MagsMac
Social media + content for awareness versus conversion
Awareness metrics Conversion metrics
Reach/Impressions Engagement
Mentions
Clicks/CTR
Site Traffic
Brand Awareness Sentiment
Leads Checkouts
Conversion Rate
Average Order Value
Cart Abandonment Rate
Customer Retention Rate Customer LTV
#SMX #24A @MagsMac
• Know your brand voice
• Chart your course with data, but let your heart lead the way
• Rally around content that represents who you are
• Develop a relationship on social media that allows you to
glean even MORE data from your consumer that allows
you to personalize their experience
• Convert social sensations into content opportunities
Takeaways