Wenurtureideasintoconcepts,tohelpbusinessescreateanddelivervaluethroughinnovation.

That’sinnovationthataddsrealvaluetoconsumerlives,andasaresultcreatessustainablevaluegrowthforyourbusiness.

Ourtoolsopenuplinesofthoughtyouwillnothavepreviouslyconsidered….

Letushelpyou…YouworkinInnovationinMarketing,ConsumerInsightorR&DCanyouidentifywiththeseissues…?

Conceptwritingskills

Youhaveateammemberwhoneedssomecoachinginconceptdevelopmentbutyoudon’thavethetimeorheadspacetogivethem

Needideasonstrategy

Youknowwhereyouwanttotakethebusiness,butyoudon’thavethewinningconceptideatogetyouthere

Conceptisnotcracked

Youhaveaconceptoratechnologyyoubelievein,butyou’restrugglingtomakeitconsumercompelling,andqualifyitintesting.

Lotsofideasbutnoconcepts

Youhaveabundleofideasthatneeddevelopingintoconceptsbutyoudon’thavethetimeorteamresourcetodoit

Bringingaconcepttolife

Youhaveaqualifiedconcept,butyou’renotsurehowtobringittolife…what’sthebigidea,howtovisualiseordemonstrateit.

Whatwedo…ConcepthatchingWecreateoutstandingconcepts thatdeliveronyourstrategicgrowthopportunity

Whetheryourbriefisforadisruptivebusinessmodelinnovationorsimplycreatingnewnewsonanexistingproductorservice,wedon’tjusthelpyoucreateideas,wejointhedotstocreatebigconceptideasthatarerigorouslyandintellectuallychallenged,inordertodeliveronyourstrategicgrowthobjectives

Usingour‘hatchingtool’andour‘goldeneggvaluetool’wenurtureinitialideasintofullyhatchedconsumercompellingconcepts,ensuringtheydeliveroutstandingresults,togeneratesustainablegrowth

ConceptcoachingWecoachindividualsandsmallteamsonliveprojectstohelpthemcreateexceptionalconcepts

Whatwedo…

Concepthatching:

• Our‘hatchingtool’joinstogether‘strategicgrowthplatformlevers’,withconsumer,brand,categoryanddigitalinsights,andtechnologyinputs, tocreatebreakthroughconceptideas

• Usingour’goldeneggvaluetool’wechallengeandoptimise conceptstoensuretheydeliverperceivedvaluetoconsumerslivesandwillcreatelastingvaluegrowthtoyourbusiness

Consumerinsight

Brandinsight

CategoryInsight

Digitalinsight

Technologyinput

Growthplatformlever

ConceptHatchingTool

GoldenEggValueTool(step1)

WorkingwiththeElementsofValuePyramidwechallengewhetherourideasreallyaddvaluetothetargetconsumers'lives.

Arethereelementsofvaluethatcurrentusersperceive,andthatnon-usersdon’tperceive?Whatistheopportunity?

Arethereelementsofvaluethatwebelieveareun-tappedstrategicopportunitiesforgrowth?

Usingelementsofvalueweideateandcreateconsumercompellingconceptsthatwilldeliverperceivedvaluetoyourconsumers

GoldenEggValueTool(step2)

Working with the Business Value Growth model we sanity check that the insight, claims, pricing/sizing, and product or service will deliver on the strategic growth objectives.

BRIEF Clarifythe

innovationbrieftodeliveronthestrategicopportunity

WORK

SHOPUsethe

HatchingTooltogenerateconceptideas

PRIORITISE Filterout‘badeggs’andprioritise'onstrategy'ideas

NURT

URE UsetheGolden

EggValueTooltonurture,challenge,andcraftfirstideasintoconcepts

OPT

IMISE Optimise

conceptsforoutstandingresults

HATCH Clarifythe

'bigidea'andbringittolife

COACH Coachingsmallteamsandindividualsthroughouttheliveproject

Whatwedo…

OurinnovationmodelWecanrunthewholemodelwithyou,orwecanhelpyouwithfresheyesananypointintheprocess

OurapproachWeworkinpartnershipwithindividualsandsmallteamsWeencouragewider,different,curious,rigorousthinking,tocreateoutstandingconceptoutputWetailorourapproachtoyourbusinesschallenge

Whywe’rebetter…

AtHatchInnovationwecreate’onstrategy’concepts.Ourcommercialexpertiseandintellectualcuriosityfilteroutthe‘off-strategy’badeggs• Wewillasklotsofquestions,andpositivelychallengeyou,toensurethattogetherwecreatefully

craftedconceptsthatwillpassconcepttestingandeventuallyhatchassuccessfullaunchpropositions

AtHatchInnovationweknowthatthefirstideaisn’tnecessarilythewinner.Wewon’tleaveyouinthelurchwithhalf-crackedconcepts• Weknowhowitfeelstobeleftwithabundleoffirstideasandnoresourcetotakethemforward.Wewill

providethatsupportneededtohelpyouprioritise andprogressintostrongconcepts

AtHatchInnovationwerecognise thatgoodideascancomefromanywhere• WenotonlyworkwithMarketing,weembraceworkingdirectlywithR&D,Supply,andConsumerInsightsteamsacrossorganisations,tohatchtheirideasintoconsumercompellingconcepts

Projectswe’vehatched…

WINNER2015NielsenInnovationAward

WINNER2013ProductoftheYear

Ourexpertise…VictoriaCoe20+yearsofcommercialexperienceininternationalmarketingonworldrenownedFMCGbrands,atReckittBenckiserandKimberlyClark.HerpassionisInnovationandStrategy…shelovestobethrownachallenge!She’sintellectuallycuriousandhasanintuitiveflairforconnectinginputs.Shehasincessantcreativitywhichisbalancedwithastrong,strategicbusinessmindset.Expertise:InnovatingforMums,Technologyinspiredinnovation,andEco-SustainabilityFluentinSpanishandFrench,andEnglishmothertongue.

VickyMurzynowskiAnexperiencedConsumerInsightandMarketingprofessional,withaproventrackrecordonmarketleadingconsumerhealthcareandFMCGbrandsatGSKandUnilever,for20years.Shelikestothinkbig,pushinghardtofindpowerfulandownable insightsthatringtrueforconsumersanddrivebetter,biggerinnovation.Herpassioniscreatinginsightandforesight,tofuture-proofinnovation.Expertise:HealthandBeautyinnovation,InnovatingforOlderconsumersandPremiumisationAkeenstoryteller….sheenjoysdistillingideasdowntofindthemostpersuasivenuggets!

Wehaveanetworkofexperiencedinnovators,researchersanddesigners.Wecanflexiblyaccommodateyourneeds.Justaskand we canhelp!

Howcanwehelp..?

Contactus:

VictoriaCoe+44(0)7730780875victoriacoe@hatchinnovation.co.uk

TheNest,FirCottage,MarlowRd,BourneEnd,BucksSL85NYUK