HARNESSING THE WEB TO GROW YOUR BUSINESS

RIA JOSESocial Media Consultanthttp://www.riajose.com

July 20, 2011

How can the Web Help You?

Business

Audience

Online Tools That Can Help You

Brand Awareness◦ Official Website◦ Facebook◦ Flickr, PicLyf◦ Twitter◦ Blogs◦ Forums

For Mapping◦ Google Maps◦ Foursquare, Gowalla

Advertising Campaigns◦ YouTube, Vimeo◦ Blogs, Forums, Sites

Broadcasting◦ Live Streaming◦ Podcasts

Human Resource◦ LinkedIn◦ DavaoJobs.com

Build a Strategy

•Communicate with Clients

•Encourage Clients to

ENGAGE•Ho

st Contests

•Give Special Offers

DRIVE ACTION

•Connect online to offline activities

•Integrate Social Media

ADD SCALE

•Track REACH, ENGAGEMENT, and ACTION

MEASURE

ENGAGE

YOU

Family

Friends

Business Contacts

Acquain-tances

Random Persons

ENGAGE

YOU

Clients

Suppliers

PartnersEmployees

Brand Ambassadors

Drive Action

•Best Photo

•Best Answer

•Bidding

Contests

•Coupons and Discounts

•Exclusive Packages

Special Offers

SPECIAL OFFERS: SMART DEAL!

Rules or Mechanics must be clear and detailed

Must be managed by somebody competent and knowledgeable

Must have a specific goalOffline staff must be informed

Add Scale

“Add us on Facebook...”

Connect your online to your offline events

Measure

Reach: Fans, Mentions

Engagement: Wall posts, Views

Action: Contestants, Discounts

DON’T

filter your fans reviews or content simply to protect your messaging

spam fans with messages or invitations to their inboxes

ignore unofficial pages or groupsabandon your fansbe afraid of negative commentsleave negative comments unresponded toengage in practices you would never consider

offlineforget about existing content you can repurpose

DON’T

forget that the web is your online social NETWORK.

HAPPY NETWORKING!

RIA A. JOSE

http://www.riajose.comhttp://www.mydavaocity.comhttp://www.twitter.com/riajose