Happiness is… Going to Work?!Time Out: Rethinking Your Team’s Role

in Creating Social Change

Ma Teresa L PacisAssistant Vice President, Corporate Affairs

Happy At Work Conference 2014

Agenda

Context:

1. Getting employees involved in a

company’s CSR endeavors is one

way to cultivate happiness among

employees.

2. How am I able to get GMA

employees onboard the Network’s

CSR endeavors?

Agenda

1. How is my job scope related to

furthering a happy work

environment?

2. Happiness in the context of work

3. Trends in employee engagement

4. GMA GIVES: The GMA

Experience

Q: What do I do?

A: I do CSR.

Q: What else do

I do?

A: I do employee

communications.

Q: Is there something else that I do?

A: Anything and everything assigned

to me by the Chairman & CEO.

Employee Engagement

Happiness at work

Employee Comms

Happiness @ Work

Engaged employee:

1.fully-involved in and enthusiastic

about work

2.will act in a way which furthers the

organization's interests

3.says good things about the

organization

4.stays at the organization

5.goes beyond set expectations

Happiness @ Work

Benefits of happy employees to a

company:

1.happy employees are more

profitable, more customer-oriented and

more productive.

2.happy employee drive business

objectives.

3.lower attrition rate

Happiness @ Work

Happiness at work

is a way of doing

business.

Personal perspective:

Happiness @ Work

Having a job = happiness

Personal Perspective:

Evolution of Happiness @ Work

Job with good pay = happiness

Job with career growth = happiness

Job that you LOVE = happiness

Industry Perspective:

Evolution of Happiness @ Work

CSREmployee happiness

Industry Perspective:

Evolution of Happiness @ Work

“CSR leads to increased

employee motivation and

loyalty.”

Philippine Business for

Social Progress (PBSP)

Industry Perspective:

Evolution of Happiness @ Work

Emerging trend:

Companies are re-evaluating their

roles as change agents as

engagement with societal problems is

becoming more accepted as an

aspect of business leadership.

Business Respect, 2012

Industry Perspective:

Evolution of Happiness @ Work

Industry Perspective:

Evolution of Happiness @ Work

Industry Perspective:

Evolution of Happiness @ WorkHappy employees = profitable company

1.Individual personal meetings

2.Goal setting & career planning

3.Team social calendar

4.Gratitude games and activities

5.Special weekday (ex. casual Fridays)

6.Office pet

7.Paid volunteering time

8.Social responsibility activities

9.Sporting events

10.Appreciations and celebrations

Happiness in GMA

Happy employees = profitable company

1.Paid volunteering time

2.Social responsibility activities

3.Sporting events

4.Appreciations and celebrations

Happiness in GMA

CSR = happiness

GMA: case study

Corporate Purpose:

We enrich the lives of the

Filipinos everywhere with

superior Entertainment and

the responsible delivery of

News and Information.

GMA: case study

Corporate Vision

1.We are the most respected, undisputed leader in the

Philippine broadcast industry and the recognized media

innovator and pacesetter in Asia.

2.We are the Filipinos’ favorite network.

3.We are the advertisers’ preferred partner.

4.We are the employer of choice in our industry.

5.We provide the best returns to our shareholders.

6.We are a key partner in promoting the best in the

Filipino.

GMA: case study

Core Values

1.We place God above all.

2.We believe that the Viewer is Boss.

3.We value our People as our best assets.

4.We uphold Integrity and Transparency.

5.We are driven by our Passion for Excellence.

6.We strive for Efficiency in everything we do.

7.We pursue Creativity and Innovation.

Corporate philanthropy

Served more than 1.5 million

individuals in 2013

Served 92,238 patients in 2013

Education

Education

Volunteerism

GMA: case study

How am I able to get

GMA employees

onboard the Network’s

CSR endeavors?

GMA: case study

Strategies:

1.Communicate stories

2.Foster camaraderie

GMA: case study

GMA: case study

GMA: case study

GMA: case study

More Tips

• Embed CSR in corporate DNA

• CSR projects must be aligned with

business objectives

• CSR is not just about the good side

• CSR projects must bring out the best of

the employees

• It’s not really about creating social change,

per se; rather, it is helping one change, too

Your heart must be in

the right place.

Maraming Salamat,

Kapuso!

References:

http://www.nqi.ca/en/knowledge-centre/articles/the-link-between-excellence-and-happiness-at

http://www.forbes.com/sites/jeannemeister/2012/06/07/corporate-social-responsibility-a-lever-for-

employee-attraction-engagement/

http://csrwiretalkback.tumblr.com/post/6083099711/csr-and-employee-engagement-does-it-matter