Happy at work 4 time out rethinking your team's role in creating social change by teresa pacis
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Transcript of Happy at work 4 time out rethinking your team's role in creating social change by teresa pacis
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Happiness is… Going to Work?!Time Out: Rethinking Your Team’s Role
in Creating Social Change
Ma Teresa L PacisAssistant Vice President, Corporate Affairs
Happy At Work Conference 2014
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Agenda
Context:
1. Getting employees involved in a
company’s CSR endeavors is one
way to cultivate happiness among
employees.
2. How am I able to get GMA
employees onboard the Network’s
CSR endeavors?
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Agenda
1. How is my job scope related to
furthering a happy work
environment?
2. Happiness in the context of work
3. Trends in employee engagement
4. GMA GIVES: The GMA
Experience
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Q: What do I do?
A: I do CSR.
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Q: What else do
I do?
A: I do employee
communications.
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Q: Is there something else that I do?
A: Anything and everything assigned
to me by the Chairman & CEO.
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Employee Engagement
Happiness at work
Employee Comms
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Happiness @ Work
Engaged employee:
1.fully-involved in and enthusiastic
about work
2.will act in a way which furthers the
organization's interests
3.says good things about the
organization
4.stays at the organization
5.goes beyond set expectations
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Happiness @ Work
Benefits of happy employees to a
company:
1.happy employees are more
profitable, more customer-oriented and
more productive.
2.happy employee drive business
objectives.
3.lower attrition rate
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Happiness @ Work
Happiness at work
is a way of doing
business.
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Personal perspective:
Happiness @ Work
Having a job = happiness
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Personal Perspective:
Evolution of Happiness @ Work
Job with good pay = happiness
Job with career growth = happiness
Job that you LOVE = happiness
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Industry Perspective:
Evolution of Happiness @ Work
CSREmployee happiness
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Industry Perspective:
Evolution of Happiness @ Work
“CSR leads to increased
employee motivation and
loyalty.”
Philippine Business for
Social Progress (PBSP)
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Industry Perspective:
Evolution of Happiness @ Work
Emerging trend:
Companies are re-evaluating their
roles as change agents as
engagement with societal problems is
becoming more accepted as an
aspect of business leadership.
Business Respect, 2012
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Industry Perspective:
Evolution of Happiness @ Work
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Industry Perspective:
Evolution of Happiness @ Work
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Industry Perspective:
Evolution of Happiness @ WorkHappy employees = profitable company
1.Individual personal meetings
2.Goal setting & career planning
3.Team social calendar
4.Gratitude games and activities
5.Special weekday (ex. casual Fridays)
6.Office pet
7.Paid volunteering time
8.Social responsibility activities
9.Sporting events
10.Appreciations and celebrations
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Happiness in GMA
Happy employees = profitable company
1.Paid volunteering time
2.Social responsibility activities
3.Sporting events
4.Appreciations and celebrations
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Happiness in GMA
CSR = happiness
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GMA: case study
Corporate Purpose:
We enrich the lives of the
Filipinos everywhere with
superior Entertainment and
the responsible delivery of
News and Information.
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GMA: case study
Corporate Vision
1.We are the most respected, undisputed leader in the
Philippine broadcast industry and the recognized media
innovator and pacesetter in Asia.
2.We are the Filipinos’ favorite network.
3.We are the advertisers’ preferred partner.
4.We are the employer of choice in our industry.
5.We provide the best returns to our shareholders.
6.We are a key partner in promoting the best in the
Filipino.
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GMA: case study
Core Values
1.We place God above all.
2.We believe that the Viewer is Boss.
3.We value our People as our best assets.
4.We uphold Integrity and Transparency.
5.We are driven by our Passion for Excellence.
6.We strive for Efficiency in everything we do.
7.We pursue Creativity and Innovation.
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Corporate philanthropy
Served more than 1.5 million
individuals in 2013
Served 92,238 patients in 2013
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Education
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Education
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Volunteerism
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GMA: case study
How am I able to get
GMA employees
onboard the Network’s
CSR endeavors?
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GMA: case study
Strategies:
1.Communicate stories
2.Foster camaraderie
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GMA: case study
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GMA: case study
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GMA: case study
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GMA: case study
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More Tips
• Embed CSR in corporate DNA
• CSR projects must be aligned with
business objectives
• CSR is not just about the good side
• CSR projects must bring out the best of
the employees
• It’s not really about creating social change,
per se; rather, it is helping one change, too
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Your heart must be in
the right place.
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Maraming Salamat,
Kapuso!
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References:
http://www.nqi.ca/en/knowledge-centre/articles/the-link-between-excellence-and-happiness-at
http://www.forbes.com/sites/jeannemeister/2012/06/07/corporate-social-responsibility-a-lever-for-
employee-attraction-engagement/
http://csrwiretalkback.tumblr.com/post/6083099711/csr-and-employee-engagement-does-it-matter