Guerilla Marketing: Helping SME Outsmart Bigger Rivals in Global Business Arena by Swati Nagpal

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Transcript of Guerilla Marketing: Helping SME Outsmart Bigger Rivals in Global Business Arena by Swati Nagpal

YES! This is how it is.

DELIBERATELY.

Guerilla MarketingHelping SME Outsmart Bigger Rivals in

Global Business Arena

Swati Nagpal

WH

AT IS

GU

ER

ILLA M

AR

KETIN

G?

Three Steps to Fame

Think Different

Create Value

Catch The Eye

TH

E G

AM

E-C

HA

NG

ER

S snapdeal.com

TH

E G

AM

E-

CH

AN

GER

S

BIG BAZAAR

TH

E G

AM

E-

CH

AN

GER

S

SMART CAR

TH

E G

AM

E-

CH

AN

GER

S

naukri.com

TH

E G

AM

E-

CH

AN

GER

S

PUMA

Lessons to LearnTarget a narrow market segment.

No need of TV commercials spotlight /megabrand tie-ins.

A differentiated image can help. 

Rules of the Game

• Presence

• Activity

• Energy

• Networks

• Smart

For more branding solutions, reach us at:

Email: contact@winwithweb.inPhone: +91 8510090509

+91 9654673011Web: www.winwithweb.in