YES! This is how it is.
DELIBERATELY.
Guerilla MarketingHelping SME Outsmart Bigger Rivals in
Global Business Arena
Swati Nagpal
WH
AT IS
GU
ER
ILLA M
AR
KETIN
G?
Three Steps to Fame
Think Different
Create Value
Catch The Eye
TH
E G
AM
E-C
HA
NG
ER
S snapdeal.com
TH
E G
AM
E-
CH
AN
GER
S
BIG BAZAAR
TH
E G
AM
E-
CH
AN
GER
S
SMART CAR
TH
E G
AM
E-
CH
AN
GER
S
naukri.com
TH
E G
AM
E-
CH
AN
GER
S
PUMA
Lessons to LearnTarget a narrow market segment.
No need of TV commercials spotlight /megabrand tie-ins.
A differentiated image can help.
Rules of the Game
• Presence
• Activity
• Energy
• Networks
• Smart
For more branding solutions, reach us at:
Email: contact@winwithweb.inPhone: +91 8510090509
+91 9654673011Web: www.winwithweb.in