Guerilla Marketing: Helping SME Outsmart Bigger Rivals in Global Business Arena by Swati Nagpal
13
YES! This is how it is. DELIBERATELY.
-
Upload
swati-nagpal -
Category
Marketing
-
view
44 -
download
1
Transcript of Guerilla Marketing: Helping SME Outsmart Bigger Rivals in Global Business Arena by Swati Nagpal
YES! This is how it is.
DELIBERATELY.
Guerilla MarketingHelping SME Outsmart Bigger Rivals in
Global Business Arena
Swati Nagpal
WH
AT IS
GU
ER
ILLA M
AR
KETIN
G?
Three Steps to Fame
Think Different
Create Value
Catch The Eye
TH
E G
AM
E-C
HA
NG
ER
S snapdeal.com
TH
E G
AM
E-
CH
AN
GER
S
BIG BAZAAR
TH
E G
AM
E-
CH
AN
GER
S
SMART CAR
TH
E G
AM
E-
CH
AN
GER
S
naukri.com
TH
E G
AM
E-
CH
AN
GER
S
PUMA
Lessons to LearnTarget a narrow market segment.
No need of TV commercials spotlight /megabrand tie-ins.
A differentiated image can help.
Rules of the Game
• Presence
• Activity
• Energy
• Networks
• Smart
For more branding solutions, reach us at:
Email: [email protected]: +91 8510090509
+91 9654673011Web: www.winwithweb.in
