Growth Hacking with open source

marketing graduateself-taught developerdeveloper advocate

@nico_g

Growth hacking

Attract a lot of users at a low cost...

… by means of technological integration

Open source software

Software which source code is made available...

… for free...

… for everyone...

… for anything.

Why would you even do it?

Reaching new communities

Competitors’ users Tech enthusiasts

Haters

Polishing your brand reputation

Building a reputation HiringLeveling up

How to do it?

Solve a real problem.50% 100

+of emails opened

on mobileemails clients

available

2000s

time HTML4 belongs to

Know the pain

Be innovative.High-level abstractionSemantic and easy to learn

Greatly customizable and composable

Identify opportunities and use cases.

Is your code valuable?Do I want to tweak it?

Will your code benefit from contributions?

Make sure your code is clean & documented.

// Easy to understand

// Easy to use

// Easy to change

Let’s start!

Building a community starts now.

Identify communities & influencers

Define- Who are your personas?

- Who do you want to reach?

- Which are the communities where you can find those people?→ Email integrators, developers, designers

Prioritize- Is your project of interest to them?

- Is the community inclusive/welcoming?

- What is the impact of this community?

→ #emailgeeks, Litmus, /webdev & /programming subreddits...

One upvote worth a thousand upvotes

950+3000+ 200+ 40+

Github trending

Weekly Newsletter

Frontpage 3 subreddits

Be carefulDOS- Plan what you will post

- Plan when you will post

- Plan who will post

DON’TS- Sound promotional

- Share direct links

- Ask for upvotes like crazy publicly

Start building relationships… EARLY!

Chat as much and early as you can

Ask for feedback!

Figure out what and how you’ll hack asap.

Track and leverage data

Views

Clicks

Shares

Downloads

Opens

Build bridges between your company and the

framework

Keep the open source real.

Keep involved

Be transparent

RFC

Make contributions easy

Reward contributors

Take care of your community.

Listen to them

Listen to themWhen they talk to you When they just talk

Talk to them and give them news

What do I get?!

Grow market shares

Startup love

Sales deals

Partnerships deals

Grow your product

Move your company culture forward

Moving your culture forward

Tech and dev focused Team building

https://twitter.com/mjmlio → follow

https://www.producthunt.com/tech/mjml → upvote

http://mjml.io → subscribe

hi@mjml.io → get in touch

GIFTSSend 120 000 emails for free with the

promocode:MJMLROCKSTHEFAM

Part of TheFamily? We have a killer deal for you

Reach out at ecosystem@mailjet.com

Questions?

Thanks!