GROWTH HACKING FOR STARTUPS (AND SMART MARKETERS)

Bjarne Viken

Growth Hacker

ScaleUp

INTRODUCTION

ABOUT ME‣ Growth hacker (I come up with ideas)

‣ Conversion Strategist (I test old ideas)

‣ Entrepreneur (I make ideas happen)

INTRODUCTION

AGENDA‣ GOAL: Find new ways for you to growth hack!

‣ Define Growth Hacking

‣ 3x Case studies, brainstorm and discussion

WHAT IS GROWTH HACKING?

GROWTH HACKING FOR STARTUPS

WHAT IS GROWTH HACKING

‣ Sean Ellis: "a person whose true north is growth. Everything

they do is scrutinized by its potential impact on scalable growth.”

“How can we grow this thing?”

CASE STUDY: UBER

WHAT ARE THEY DOING?

Driving service using a mobile app

Franchise taxi driving

Have two different product offers

CASE STUDY: UBER

CASE STUDY: UBER

HOW DID THEY GROWTH HACKTargeted key people in San Francisco

Offered free rides

Made it possible to split fares

CASE STUDY: UBER

HOW CAN YOU APPLY THIS?

Who can help you grow faster?

How can you improve your offer?

Which painful problem do you solve?

CASE STUDY: UBER

CASE STUDY: DROPBOX

CASE STUDY: DROPBOX

WHAT ARE THEY DOING?

Cloud based storing and sharing

Available on desktop and mobile devices

Free and paid plans riving service using a mobile app

CASE STUDY: DROPBOX

CASE STUDY: DROPBOX

CASE STUDY: DROPBOX

CASE STUDY: DROPBOX

HOW CAN YOU APPLY THISHow can you improve your website?

How can you use social media to grow?

Which incentives could you offer?

Discuss in groups of 2

CASE STUDY: MELBOURNE FREELANCERS

MELBOURNE

FREELANCERS

CASE STUDY: MELBOURNE FREELANCERS

WHAT ARE THEY DOING?Meetup group for freelancers

Hold educational and social events

Connect freelancers with clients and recruiters

CASE STUDY: MELBOURNE FREELANCERS

HOW DID THEY GROWTH HACKUsed LinkedIn and MeetUp.com to identify and invite freelancers

Scripted the process

Outsourced the job to a VA in the Philippines

CASE STUDY: MELBOURNE FREELANCERS

CASE STUDY: MELBOURNE FREELANCERS

HOW CAN YOU APPLY THISIs there a community for your offering?

How can you engage it?

How can you outsource growth hacking?

Discuss in groups of 2

Q&AGROWTH HACKING FOR STARTUPS