Growth Hacking 101.ppt
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Transcript of Growth Hacking 101.ppt
GROWTH HACKING FOR STARTUPS (AND SMART MARKETERS)
Bjarne Viken
Growth Hacker
ScaleUp
INTRODUCTION
ABOUT ME‣ Growth hacker (I come up with ideas)
‣ Conversion Strategist (I test old ideas)
‣ Entrepreneur (I make ideas happen)
INTRODUCTION
AGENDA‣ GOAL: Find new ways for you to growth hack!
‣ Define Growth Hacking
‣ 3x Case studies, brainstorm and discussion
WHAT IS GROWTH HACKING?
GROWTH HACKING FOR STARTUPS
WHAT IS GROWTH HACKING
‣ Sean Ellis: "a person whose true north is growth. Everything
they do is scrutinized by its potential impact on scalable growth.”
“How can we grow this thing?”
CASE STUDY: UBER
WHAT ARE THEY DOING?
Driving service using a mobile app
Franchise taxi driving
Have two different product offers
CASE STUDY: UBER
CASE STUDY: UBER
HOW DID THEY GROWTH HACKTargeted key people in San Francisco
Offered free rides
Made it possible to split fares
CASE STUDY: UBER
HOW CAN YOU APPLY THIS?
Who can help you grow faster?
How can you improve your offer?
Which painful problem do you solve?
CASE STUDY: UBER
CASE STUDY: DROPBOX
CASE STUDY: DROPBOX
WHAT ARE THEY DOING?
Cloud based storing and sharing
Available on desktop and mobile devices
Free and paid plans riving service using a mobile app
CASE STUDY: DROPBOX
CASE STUDY: DROPBOX
CASE STUDY: DROPBOX
CASE STUDY: DROPBOX
HOW CAN YOU APPLY THISHow can you improve your website?
How can you use social media to grow?
Which incentives could you offer?
Discuss in groups of 2
CASE STUDY: MELBOURNE FREELANCERS
MELBOURNE
FREELANCERS
CASE STUDY: MELBOURNE FREELANCERS
WHAT ARE THEY DOING?Meetup group for freelancers
Hold educational and social events
Connect freelancers with clients and recruiters
CASE STUDY: MELBOURNE FREELANCERS
HOW DID THEY GROWTH HACKUsed LinkedIn and MeetUp.com to identify and invite freelancers
Scripted the process
Outsourced the job to a VA in the Philippines
CASE STUDY: MELBOURNE FREELANCERS
CASE STUDY: MELBOURNE FREELANCERS
HOW CAN YOU APPLY THISIs there a community for your offering?
How can you engage it?
How can you outsource growth hacking?
Discuss in groups of 2
Q&AGROWTH HACKING FOR STARTUPS