Achieving Strategic Agility E417 C SPR12Group 10 : The Biocon Story

BASICSCOST MODEL

BRANDSOPTIONS

Strategic Sensitivity

CollectiveCommitment

ResourceFluidity

1978

Biocon: Early Mover into Important New Business Areas

2004

1984

1994

j• India signed TRIPS• Change in India’s IP rules• New competitors in

generic market

j• Shortage of patients & investigators for trials in US

• No. of blockbuster drugs coming off patent

2000

BASICSCOST MODEL

BRANDSOPTIONS

Strategic Sensitivity

CollectiveCommitment

ResourceFluidity

Demonstrating Resource Fluidity through…Re - organization of the workforce

Continuous investment in R&D

Creation of new businesses

Thank You!