Group 10 biocon final
11
Achieving Strategic Agility E417 C SPR12 Group 10 : The Biocon Story
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Transcript of Group 10 biocon final
Achieving Strategic Agility E417 C SPR12Group 10 : The Biocon Story
BASICSCOST MODEL
BRANDSOPTIONS
Strategic Sensitivity
CollectiveCommitment
ResourceFluidity
1978
Biocon: Early Mover into Important New Business Areas
2004
1984
1994
j• India signed TRIPS• Change in India’s IP rules• New competitors in
generic market
j• Shortage of patients & investigators for trials in US
• No. of blockbuster drugs coming off patent
2000
BASICSCOST MODEL
BRANDSOPTIONS
Strategic Sensitivity
CollectiveCommitment
ResourceFluidity
Demonstrating Resource Fluidity through…Re - organization of the workforce
Continuous investment in R&D
Creation of new businesses
Thank You!
