How to revive an old campaign*

* and shamelessly exploit a major media opportunity

jamie.woolley@greenpeace.org @shrinkydinky

Friday, 2.05pm

Friday, 2.06pm

• Tuna fish today, soylent green tomorrow         Teofan Tomescu

• There are not plenty of other fish in the sea - Princes is making sure of that         Michael Reynolds

• Mmm, tastes like large scale slaughter!         Heather Kennedy

• There are plenty more fish in the sea. Probably         James Atkinson

• Entire species we'll destroy, so you can enjoy         Trudi Hayden

• Princes: care for no-fin         Rosie Gibbs

1000 emails per hour

(between 10am and 5pm)

8000 emails per day

160,000 supporters = four weeks