Post on 25-Jun-2015
Board OrientationImpact Goal
By 2020, to improve the cardiovascular health of all Americans by 20% while reducing deaths from
cardiovascular diseases and stroke by 20%.
AgendaAbout the American Heart Association/American Stroke Association:• The Problem• Our Unique Value• Reach• Strategic Focus• Excellence in Stewardship• Where are we?• Organizational Structure• Local Impact and Strategy
Your Impact:• Involvement• Articulation• Why We Need YOU• Questions and Discussion
Problems• Cardiovascular diseases are the No. 1 killer of Americans• Nearly 1 in 3 children and teens in the U.S. is overweight or obese• Less than 1% of Americans are in “ideal” cardiovascular health.**As defined by being in the ideal range for the seven health measures of the AHA’s Life’s Simple 7.
24.533.8 31.7
76.8
15.0 17.18.2
3.2
32.923.2
22.9
38.441.2
30.4
72.2
33.245.2 46.6 41.7
61.4
0.0
20.0
40.0
60.0
80.0
100.0
Smoking BMI PhysicalActivity
Diet Score Cholesterol BP Glucose
Pe
rce
nta
ge
Poor Intermediate Ideal
Prevalence of Cardiovascular Health Factors in U.S. Adults
Our Unique CauseMISSION
Building healthier lives, free of cardiovascular diseases and stroke.
Our 2020 Impact GoalBy 2020 to improve the cardiovascular health of all Americans by
20% while reducing deaths from cardiovascular diseases and stroke by 20%.
Our Unique ValueBRAND PROMISE
The American Heart Association has an extraordinary impact on your life by empowering you and your loved ones to save
lives, live healthier and enjoy more peace of mind aboutcardiovascular disease.
The Reach of the American Heart Association• The largest voluntary health organization in the U.S. fighting heart disease• Leading non-governmental agency supporting heart research and stroke
research • More than $3.2 billion in research funding since 1949 and has funded 11 Nobel
Prize winners during their careers• We put research into action! More than 1 million patients are registered with
our Get With The Guidelines®—Stroke • Form powerful partnerships that result in change
• American Cancer Society and American Diabetes Association
The Reach of the American Heart Association• World leader in cardiovascular and stroke science dissemination and application
into practice and research via American Heart Association Journals and Science Meetings Portfolio.
• Scientific Meetings include:• Scientific Sessions • International Stroke Conference • Resuscitation Science Symposium• Arteriosclerosis, Thrombosis & Vascular Biology• Epidemiology & Prevention/Nutrition, Physical Activity &
Metabolism• Basic Cardiovascular Science
The Reach of the American Heart Association• Scientific journals include:
• Circulation: Cardiovascular Genetics • Circulation: Arrhythmia and
Electrophysiology • Circulation: Cardiovascular Imaging • Circulation: Heart Failure• Circulation: Cardiovascular Interventions • Circulation: Cardiovascular Quality and
Outcomes• Circulation• Circulation Research • Stroke
The Reach of the American Heart Association• Scientific journals include: (cont’d)
• Hypertension • Arteriosclerosis, Thrombosis, and
Vascular Biology• JAHA—Journal of the American
Heart Association: Cardiovascular and Cerebrovascular Disease
• Get With the Guidelines Champion
• The Guideline Advantage• Get With the Guidelines Delivery in
Hospitals serving disparate audiences• Mission: Lifeline Champion• You’re the Cure Advocate
• Media spokesperson/speakers bureau/Communications Volunteer
• High Level Advocates
Ensuring Quality Healthcare for All
• Research Discoveries• Conducting research laboratory
tours/briefings/speaking engagements• Research Peer Review Consortium
• Scientific Councils and 200+ Science Committees
• Development of Clinical Practice Guidelines and Statements
• Faculty, authors and peer reviewers for AHA science meetings, research and
publications• Mentoring Programs (Minority and
International)• Heart Ball ELT
• You’re the Cure Advocate• Federal Lobby Day
• Increasing NIH research funding Advocacy
• Media spokesperson/speakers bureau/Communications Volunteer
Helping End Heart Disease and Stroke in Our Lifetime
Improving My Family’s Health
• Go Red For Women ELT• Go Red For Women Passion
Committee• Go Red Por Tu Corazón Committee
• Power To End Stroke Ambassador/Youth Ambassador• Power To End Stroke ELT
• Jump Rope For Heart/Hoops For Heart Volunteer
• NFL Play 60 Challenge• You’re the Cure Advocate
• Media spokesperson/speakers bureau/Communications Volunteer
• Stroke Connection ShareGivers Peer Visitor Program
• Go Red For Women Heart Match Online Patient Mentor
Delivering Emotional Support to Patients and Their Families
•My Heart. My Life. • My Life Check Chair/Champion• Heart Walk ELT• Fit Friendly Companies• Heart Walk Committee/Patient &
Community Teams• Teaching Gardens• Food Revolution Kitchens
• CPR/AED Instructor• CPR Mass Trainings (50 Cities)• CPR Key Contact/Community Influencer• You’re the Cure Advocate• State/Federal Lobby Day• High Level Advocates •Media spokespersons/speakers bureau/Communications Volunteer
Making My Community Healthy
Greater Boston Division
• Stroke Awareness and Prevention
•Latino Community Awareness
•Volunteer Leadership
•Obesity Prevention
•Chain of Survival
•Quality and Available Care
Known for excellence in stewardship
Community Services
3.2%
Professional Education and
Training12.9%
Management & General
7.8%
Fund Raising16.1%
Research19.4%
Public Health and Education
40.6%
Better Business Bureau Wise Giving Accreditation
BBB Wise Giving
Standard
AHAas assessed
by BBB
Program expenses as % of total expenses 65% minimum 76%
Total fundraising expenses as % of total related contributions
35% maximum 19%
American Heart Association 7 Affiliates AK
Organizational Structure• American Heart Association National Board of Directors
• Founders Affiliate Board of Directors
• Founders Affiliate Committees and Health Strategies Expert Panels
• Division Boards of Directors
• Event Chairs
• Executive Leadership Teams
• Health Committees
• Latino Advisory Committee
• Stroke Committee
The Power of Great Leadership: Volunteer-Staff Partnerships
Strengths• Leverage Personal Relationships and Influence• Power to Get Responses• Open Doors• Personal Passion• External Perspective• Knowledge of the Community
Strengths• Product Expert• Big Picture/ Organization Vision• Best Practice Knowledge = Best Opportunity for Success• Local Organization with National Support• Volunteer Partner
Best Possible Outcome
Volunteers
American Heart
Association Staff
Advocacy • 2013 – 2014 Policy Priorities
• Obesity Prevention
• Chain of Survival
• Quality and Availability of
Care
• Stroke
• Tobacco Control
• Advocacy Victories
• You’re the Cure
• How You Can Help
Communications • Ensure that the AHA/ASA are viewed as the leading organization regarding CVD
information and manage and protect the brand
• Educate and increase public awareness of CVD and our programs
• Support the strategic goals of the national organization, as well as local departments
• How we do it: • 400 million media impressions • Media sponsorships and relationships• Social & digital media • Strategic marketing & advertising campaigns
Community Health
• Overview
• Upcoming BOD Priorities
• Community Plan
• Community Impact Grants
Committees
• Stroke Committee
• My Heart My Life Committee
• Passion Committee
• Latino Advisory Committee
Heart Ball• Event Chairs: Lawrence H. Cohn MD and Andrew Cutler
• ELT Members: Dale Adler, Brian Appel, Mark A. Creager, N.A. Mark Estes III, Michael
R. Jaff, Robert S. Karam, Sam Kennedy, Marybeth Leary, John R. Levinson, Melissa
MacDonnell, Gerald Marx, Patrick T. O’Gara, Dan Rea, Frederic Resnic, Kenneth
Rosenfield, Andre Tippett, Kathleen G. Volpe
• Event Goal: $800,000
• Event Date: Saturday May 3rd , 2014
• Event Location: Westin Copley, Boston
Go Red For Women Luncheon• Event Chairs: Barbara Reilly
• ELT Members: Teresa Coffey-Gordon, Courtney Doyle, Deborah Enos, Loryn S.
Feinberg, Joanne M. Foody, Mary Beth Gallo, Karen Gerba, Marie Gerhard, Caludia
P. Hochberg, Eileen Martin, Stephanie A. Moore, Chris Neppl, Reena Pande, Jean
Petrowski, Katharine Powell, Laura J. Sen, Malissa J. Wood, Elaine Zetes
• Event Goal: $550,000
• Event Date: Thursday February 13th , 2014
• Event Location: Sheraton, Boston
Heart Walk• Event Chairs: Mike Mahoney
• ELT Members: TBD
• Event Goal: $1,900,000
• Event Date: Saturday September 27th 2014
• Event Location: Charles River Esplanade
Tedy’s Team• Event Chairs: Tedy and Heidi Bruschi
• Event Goal: $490,000
• Event Date and Location:
• 2013 Vegas Half Marathon: Sunday November 17th, 2013
• 2014 Boston Marathon: Monday April 21st, 2014
• 2013 Falmouth Road Race: Sunday August 17th, 2014
Boston Challenge
• Event Chairs: TBD
• ELT Members: Joe Shea
• Event Goal: $100,000
• Event Date: Saturday May 10th, 2014
• Event Location: TBD
Merrimack Valley Go Red For Women• Event Chairs: Richard Birkhead MD, FACC
• ELT Members: Ellen M. Kallman, Pamela Huntley, Kathleen Laferriere,
Sharon Coram, Helene Thibodeau, Brian H. Bullock
• Event Goal: $100,000
• Event Date: Wednesday November 13th , 2013
• Event Location: Westford Regency
Lawyers Have Heart• Event Chairs: TBD
• ELT Members: TBD
• Event Goal: $247,000
• Event Date: May, 2014
• Event Location: Bank of America Pavilion (subject to change)
2014 Fundraising Event 2013 Goal 2013 Final 2014 Goal Chair Vice
Chair/2015 Chair Elect
2016 Chair
Go Red for Women Luncheon
$500,00 446,177 550,000 Barb ReillyArnold WW
Heart Walk 1,750,000 1,650,000 1,900,000 Mike Mahoney, Boston Sci
Heart Ball 710,000 742,978 800,000 Dr. Larry Cohn and Andy
Cutler, Merrill
Lawyers Have Heart $225,000 216,532 247,000 TBD Tedy’s Team $460,000 427,366 490,000 Tedy Bruschi Heart Challenge n/a n/a 100,000 TBD MMV GRFW 100,000 100,000 100,000 Dr. Birkhead,
LGH
TOTAL 3,745,000 3,582,876 4,187,000
Housekeeping
• Conflict of Interest
• Board Leadership Campaign Pledge Form
• Advocacy
Questions and Discussion