Post on 06-Jan-2017
SPORT & RECREATION ALLIANCENick PearsonCEO, parkrun
freeweeklytimed 5k
Oct, 2004
2
900weekly events
The biggest running eventin the world.
10,000weekly volunteers
150,000weekly runners
40%annual growth
20,000weekly registrations
100,000weekly runners
500weekly events(400 5k, 100 2k)
7,000weekly volunteers
12,000weekly registrations
1,000,000unique runners
what’s driven the growth of the world’s biggest running event?
RemovingBarriers
EmpoweringTeams
BuildingCommunities
ConsistentDelivery
ChallengingBureaucracy
Not beingDistracted
Organisationally-lite
Social MediaEra
what have we achieved so far?
UK participation:Growth 2012-16
2012 2013 2014 2015 20160
200,000
400,000
600,000
800,000
Previously inactive runners:Growth 2012-16
2012 2013 2014 2015 20160
25,000
50,000
75,000
100,000
Female participation:Growth 2012-16
2012 2013 2014 2015 20160
100,000
200,000
300,000
400,000
• Females account for: • 55% of Registrations • 42% of Runs
• Since Q1 2015 Females have been a majority of ‘New’ parkrunners, growing Quarter by Quarter, reaching 52.5% in Q1 2016
Junior participation:Growth 2012-16
2012 2013 2014 2015 20160
50,000
100,000
150,000
200,000
2k junior parkrun 5k events Exponential (5k events)
Social deprivation:Growth 2012-16
2012 2013 2014 2015 20160
17,500
35,000
52,500
70,000
Least deprived 3rd 2nd
• 110,000 runners come from England’s most deprived postcodes, accounting for 10.2% of runners.
• Weekly runners from most deprived postcodes have grown 72% since 2014.
Volunteering:Growth 2012-16
2012 2013 2014 2015 20160
25,000
50,000
75,000
100,000
• Around 120,000 unique volunteers in the UK
• 44% Female / 56% Male
• Over 65’s account for 3% of runs, but 7% of volunteering
• 5,736 individuals have volunteered first and then gone on to run
Over-65s participation:Growth 2012-16
2012 2013 2014 2015 20160
3,000
6,000
9,000
12,000
15,000
• Over 65’s fastest growing group in parkrun. 49% growth in 2015, now account for 3% of runs
• Over 50’s account for 21% of runs
THANK YOU