Post on 01-Nov-2014
description
Got Klout? Importance of Social Influence as a Product Manager
Lisa Crymes @lisacrymes
9/10/2011
Got Klout?
This presentation will discuss the value of having Klout as a product manager, how to get started and tips on the best tools to use.
• What is your social influence as a product manager? Are you creating content and influencing others?
• Social Media is an powerful tool for a Product Manager, used effectively it can: • Spark innovation and creativity
• Promote thought leadership
• Assist with market analysis and research
• Facilitate engagement with customers and industry peers
• Enable professional development & training
Power of Klout Market research
• Collecting market information, competitive intelligence, trends
• Focus on specific topics
Customer Engagement
• Strategic relationships
• Promoting, sharing, marketing excitement
• Collaborating, engaging with customers
• Listening, Validating assumptions
Thought Leadership
• Leadership Perception
• Become an expert
• Demonstrate leadership
Professional Development
• Keep skills fresh Product managers
• Free webinars
• Read blogs
• Conferences industry events
• Professional associations – Product Camp, Product Management Society
• Leverage product management and product marketing relationships
• Leverage industry relationships
Social Networking Tools • LinkedIn, Twitter, Blogs, Facebook, Google Plus
• Hootsuite, Tweetdeck
• Google Alerts, Social Mention
• Klout.com, About.me
Using Tools
Observe Listen
Engage Lead
Social Influence
Observe
• Pick social network(s) LinkedIn, Facebook, Twitter
• Decide what you want to talk about
• Get started, create profile
• Now STOP.. And observe
• Find people that are interesting
• Observe “rules” and how people interact
Listen
• Find interests
• People
• Markets, companies, topics
• Hashtags are power!
• #prodmgmt #prodmktg
• Listen..listen…listen
• Join groups
• Follow people
Engage
Now you are ready to engage
Do
• Ask questions
• Respond to questions
• Retweet people, Mention people
• Know the rules
Don’t
• Just promote
• Post info you haven’t read
Facilitate
• Now you can start to build your Klout
• Share relevant information for your audience
• Validate assumptions
• Discuss ideas and get feedback (market and customers)
I’m Cooler Online I’m out in Hollywood
I’m 6 foot 5 and I look damn good Even on a slow day
I could have a three way Chat with two women at one
time I’m so much cooler online
Yeah, I’m cooler online I’m so much cooler online
Yeah, I’m cooler online
Yeah, I’m cooler online
Yeah, I’ll see ya online
http://youtu.be/Fm7u25wRiV8
Not a replacement for real relationships • Don’t forget to engage
outside of social media networks
• Use networks to facilitate relationship
• Tweetups and Industry Events
• Networking
http://about.me/LisaCrymes @lisacrymes
See ya Online!
Resources
• http://grandview.rymatech.com/product-management-view-pmv-webinar.html
• http://www.prodmgmttalk.com/