Garth Holsinger (Klout) iStrategy london 2012
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The New Influencer Wednesday, May 23, 2012
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Garth Holsinger (Klout) slides for iStrategy london 2012
Transcript of Garth Holsinger (Klout) iStrategy london 2012
The New Influencer
Wednesday, May 23, 2012
Wednesday, May 23, 2012
Wednesday, May 23, 2012
Easy Prediction
Wednesday, May 23, 2012
Wednesday, May 23, 2012
The New Influencer: Virgin America and Travel Influencers
Wednesday, May 23, 2012
Wednesday, May 23, 2012
Wednesday, May 23, 2012
What Brands Can Do Right Now to Leverage Influencers?
1. Hire a community manager - get intimate2. Tap existing brand communities - identify influencers3. Understand the tools: Klout, Trender, Social Flow...4. Build influencer visualisations - celebrate your advocates5. Engage and reward - add an influence layer to all existing marketing efforts: content, events, promotions, CRM, loyalty...
Wednesday, May 23, 2012
Build Visualisations: Conan
Wednesday, May 23, 2012
Five Tactics That Are Not Widely Used
1. Engage on twitter during ANY campaign launch2. Empower influencers/ advocates to share3. Simple recognition is powerful4. Support influencer lists5. Have at least one in-house developer6. Build everything with sharing in mind
Best Brand Example: Red Bull
Wednesday, May 23, 2012
