Google+ Your Brand

Post on 19-Oct-2014

250 views 1 download

Tags:

description

This is a presentation I gave at the Art Institute of Nashville as part of a guest lecture for an Internet Marketing class. The presentation introduces people to the basic steps in getting started with Google+ and how to manage their brand's page.

Transcript of Google+ Your Brand

Google+ Your BrandWhy do you need another social network?

Who I Am

Peter G McDermott

● Nobody ● Some guy on the Internet

● "I am not your guru." -John Fanavans

Why am I here?

I took a chance.

What I have learned.

- First Generation User - 40,000 Followers - Hangouts - Brand Pages (21) - Going "viral"

What you need to know.

Marketing is going social.

Search is going social.

So What is Google+?

Social Network Discovery Network Content Sharing Conversation

How to get started.

Step 1: Create an account.

Step 2: Create your Profile

Step 3: Start sharing.

Step 4: Engage & Interact

Step 5: Manage your Circles

Start hanging out.

Ready to build your page?

Pages are like profiles.

+1 For All and All for +1!

+1: How it works.

Your followers see your +1's & shares.

You +1 or share.

+1: What it means.

SPYW

Search Plus Your World

Search Plus Your World

Your photos, your friends, your stuff…

"Search has always brought you information from across the web. Now, search gets better by including photos, posts, and more from you and your friends. When signed in with Google+, you’ll find personal results and profiles of people you know or follow. You can even expand your world by discovering people related to your search."

How to get +1's

Outside of Google+ Add +1 Button to Website Include +1 Button with all Content Include +1 in E-Mail Marketing Encourage users to share on Google+

How to get bigger & better.

- Try new things. - Learn from others' mistakes. - Be bold. - Be authentic. - Network.

How to find me + more.

Google me!

Me In Social Media

Google+: Peter G McDermott Twitter @petergmcdermott Facebook.com/petergmcdermott YouTube.com/petergmcdermott Pinterest.com/petergmcdermott

Questions?