1. Brand Audit

2. Agenda

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• Founded in 1998, Sergy Brin and Larry Page

• Googles mission is to organize the worlds information and make it universally accessible and useful

• 19786 full time employees

• The company is running thousands of servers worldwide, which process millions of search requests each day and about 1petabyteof user-generated data every hour.

• Google's mission is to organize the world's information and make it universally accessible and useful. The unofficial company slogan is "Don't be evil"

4. Google is a play of the word googol, which refers to the number represented by the numeral 1 followed by 100 zeros. Googles use of the term reflects the companys mission to organize the immense, seemingly infinite amount of information available on web

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• Reflects Whimsy and Fun

• Simplicity of logo

• • Simplicity of Search Engine

• Round image

• • Approachable

• • Friendly

Great Concept Fun Logo Relevant Name High User Loyalty

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9. Market Products/Services Offline Store, Mini Desktop, Pack, Base, Web Accelerator Online Offline Picasa, SketchUp Online Calendar, Book Search, Orkut, Earth, Translate, Blog Search, Ridefinder, Blog Search, Docs & Speedsheets, Code, Blogger, Checkout, News, Groups, Toolbar, Finance, Directory, Talk, Local, Gmail, Answer, Co-op, Specialized Searches, Zeitgeist, Froogle, Alerts, Images, Analytics, Images, Music, Web Search, Labs, Adsense, Video, Maps, Catalogs, Movies. Mobile Local, Web Search, Ridefinder, Mobile, Maps for mobile, SMS.

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14. High High Low BRAND STRENGTH (Differentiation & Relevance) BRAND STATURE (Esteem & Knowledge) Googles PowerGrid

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21. Our Primary Research

22. SWOT ANALYSIS

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• Business Model

• Revenue Model

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