Google+ presentation at the Nevada County Online Business Strategies Meetup Sept 27

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Transcript of Google+ presentation at the Nevada County Online Business Strategies Meetup Sept 27

GOOGLE+

Nevada County Online Business Strategies Group MeetupSeptember 27, 2011

TIPS FOR TODAY

• I’ll take questions any time - interrupt if necessary...I talk a lot.

• I’m not an expert - I only play one at work!

• Box on the left is resource link on Bit.ly, a URL shortener service

Use it like this: http://bit.ly/alpha-num-string

SOCIAL MEDIA REVOLUTION 2011

Socialnomics.com music: fatboy slim,1999

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Free PDFoubfJa

OVERWHELMED YET?

LET’S FIX THAT...

Free PDFnNqI2D

32 experts weigh in

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YOUR SITE = YOUR SOCIAL MEDIA HUB

www.copperriverbags.com

THINKING IT THROUGH

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WHAT IS IT?

GOOGLE+ INTRO

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FEATURES

• Social stream like Facebook & Twitter combined

• Status updates: posting websites, videos, photos, commentary

• Hangouts like TWIT.tv or Skype Group Chat

• Games like Farmville, Mafia wars

• Search your stream, Google+

• .....And Circles.

CIRCLES

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STREAM

I’ve added

Added me

My stream

Other Google Services

HANGOUT

• Hangout is similar to Skype group chat

• You start a Hangout and invite either individuals, or entire circles

• Google on Circles privacy and visibility:“Since the hangout you're in is visible by the circles of the other hangout participants, people you don't know may learn that you're hanging out.”

• Invite through Circles for public hangouts

• Invite each person individually for private hangouts

G+ HelpmYEog7

TELL YOUR STORY• You ALL have a unique story about yourself, your life, your business

• Use the tools to tell that story

• Keep it real, authentic, genuine. Don’t be someone you’re not.

• Marlon was in a line at an Apple store in Van Nuys....

• His handmade Leather bag - it fit the iPad

• Demand grew, he had his business, and his story...

WHAT IS A STORY?

Character + Active Quest / Stakes2 = Story

C + AQ2S

= Story

from Michael JorgensenEmmy award-winning documentary filmmakerCinematic Storytelling webinar on FilmmakingWebinars.com

WebinarpgoUB9

BREAKING NEWS• Google+ WILL be open for businesses very shortly

• Not to worry, not a land grab like Twitter

• Verification will roll out to people gradually, celebrities first

PREDICTIONS

• Measurement tools on a dashboard - clicks, Circle adds, follows

• Ability to target your Circles demographically

• Ability to upload your contact list from a database file

• Unlimited audiences for Hangouts (now limited to 25?)

I believe Google+ for Business will include:

craiger@gmail.com

craigburgessvideo

craigbphoto

/in/craigburgess

craig_burgess

/channel/craig3r

Next time.....

- Storytelling for Business

Thanks to our sponsor

Copper River Bag Co.

Thank you!